9:41
pixmania.com
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pixmania.com

20 technologies
VerifiedGrowingVisit1.4M/mo$55M30520 Tech
Deep Dive

Pixmania: The Reconditioned Tech Giant

How a French refurbisher built a $55M empire on trust and timing

Pixmania isn't just another electronics retailer; it's a masterclass in capturing the inevitable shift toward sustainable consumption. While competitors scramble for new product hype, they've quietly built a 1.4 million monthly visit fortress on the back of reconditioned tech.

1.39M
Monthly Visits
$55.3M
Annual Revenue
305
Employees
767K
Backlinks

"They aren't selling phones. They're selling the psychological safety of buying 'new' without the financial guilt."

The Refurbishment Gold Rush

Pixmania sits at the perfect intersection of three massive trends: the smartphone upgrade cycle slowing down, the rising cost of flagship devices, and Gen Z's demand for sustainable consumption. Their traffic data reveals a brutal truth—searches for 'iphone 17 pro max' (1.4M volume) dwarf searches for their own brand (26K volume). They aren't building a brand; they're hijacking the demand of giants like Apple and Samsung, intercepting customers at the moment of price hesitation with a reconditioned alternative.

The Trust Equation

With 3,879 Trustpilot reviews and a 3.9/5 rating, Pixmania understands that selling second-hand electronics is fundamentally a trust business. Unlike peer-to-peer marketplaces (Leboncoin, eBay), they offer a curated, standardized inventory. This B2C model allows them to control the customer experience, but the 3.9 rating suggests friction remains—likely in delivery times or cosmetic grading disputes. For a company at their scale, even a 0.5-star gap represents thousands of lost conversions annually.

Their tech stack reveals a focus on performance and conversion. The use of PWA (Progressive Web App) technology is strategic—it bridges the gap between a mobile website and a native app, crucial for a demographic shopping on older devices. The heavy reliance on jQuery and Bootstrap suggests a legacy codebase that's functional but likely slowing innovation, while Vite hints at modernization efforts in specific product lines.

  • Traffic Strategy: 44% organic search relies on high-volume iPhone keywords, creating a dependency on Google's algorithm shifts.
  • Social Proof: A multi-platform presence (TikTok, Instagram, LinkedIn) tailored to different demographics—from Gen Z gamers on TikTok to B2B buyers on LinkedIn.
  • Market Position: They operate in the 'undefined' region (likely France/EU) with 62.4% traffic share, dominating a local market before expanding.
No proprietary hardware or IP
Deep supply chain integration for reconditioned goods
Heavy reliance on competitor keywords
Aggressive omnichannel social strategy
Moderate Trustpilot rating (3.9/5)
High domain authority (767K backlinks)

The Silent Consolidator

Pixmania is positioned to acquire smaller refurbishers as the market matures, leveraging their 767K backlinks and $55M revenue as a war chest.

What tech stack does Pixmania use?

27 detected
Media1
CDN1
Cloud & Hosting1
Advertising1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Tracking & Analytics7
G
Google Tag Manager
M
Microsoft Ads (Bing)
J
jsDelivr
C
Cloudflare
G
Google AdSense
G
Google Tag Manager
G
Google APIs

How much traffic does Pixmania get?

Traffic & Engagement

1.1M
Monthly Visits
-4.6%
3.9
Pages/Visit
7:09
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend+3%
1.0M
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.1M
Dec 2025
Dec

Rankings

#46,074
Global Rank
#1,815
France Rank
Online Services
Category

Backlinks & Authority

767.9K
Backlinks
7.7K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend+80%
425.6K
Jul 2025
Jul
408.4K
Aug 2025
Aug
483.3K
Sep 2025
Sep
585.7K
Oct 2025
Oct
696.8K
Nov 2025
Nov
767.9K
Dec 2025
Dec

Search Traffic

Organic
187.9K
Paid
20.5K

Top Organic Keywords

#1pixmania
60,500 vol35.9%
#1pixmania avis
5,400 vol3.2%
#5iphone 16e
135,000 vol2.4%
#7iphone 14 pro max
110,000 vol1.6%
#6iphone 17 pro max
246,000 vol1.1%

Where is Pixmania's audience located?

🇫🇷France73.7%
🇪🇸Spain11.6%
🇮🇹Italy7.9%
🇹🇳Tn1.0%
🇧🇪Belgium0.8%

Device Distribution

Desktop30.4%
Mobile69.6%

What keywords does Pixmania rank for?

5 keywords
1pixmania26.7K vol$0.49
2iphone 17 pro max1.4M vol$0.66
3iphone 17 pro1.4M vol$0.67
4iphone 161.5M vol$0.37
5iphone 17 pro black friday paris1.0K vol

How is Pixmania's SEO?

Open Graph Image

OG Image preview
og:image

https://www.pixmania.com/Logo_Pixmania_2025_500x500px.png

Meta Tags

title75 chars

Pixmania | L'univers tech plus accessible, plus responsable, plus flexible.

description185 chars

Large gamme de téléphones reconditionnés et neufs au meilleur prix. Facilités de paiement. Découvrez aussi nos gammes Son, Informatique, Glisse urbaine et objets connectés. Pixmania.com

languageFR

H1 Tags

h1réinventons notre façon de consommer
h1Pixmania.com - Tout pour le mobile

Schema Types

Unknown

Who works at Pixmania?

Loading leads...

What do customers think of Pixmania?

Pixmania.com

Pixmania.com

3.9
3,879 reviews
✓ Claimed

Categories

Electronics Store#undefinedComputer and Accessories Store#undefinedCell Phone Store#undefinedCell Phone Accessory Store#undefined

Activity & Engagement

Reply Rate
99.67637540453075%
Avg. Reply Time
0.0 days
Claimed Date
2/22/2021

Contact Information

Reviews (20)

Filter by rating:
Césaire Médessi TOFFOHOSSOU
10/7/2025
🇧🇯 Bj1 reviewsBasicLinkVerified
Experience date: 10/7/2025
Super

Rapide, fiable et efficace !

Company Response10/7/2025

Bonjour, Quel plaisir de lire votre avis et de savoir que notre service vous a pleinement satisfait ! Votre appréciation concernant la rapidité, la fiabilité et l’efficacité est très motivante pour nos équipes. Nous attachons une grande importance à offrir un suivi attentif et des services pratiques pour tous nos clients. Votre retour nous encourage à continuer de nous améliorer et à maintenir un niveau de qualité constant. Merci pour votre confiance et votre soutien. Nous espérons que vos prochaines expériences avec Pixmania seront tout aussi positives. L’équipe Pixmania

👍 1
MM TRADING PRO
10/6/2025
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 10/6/2025
Top top top top

Top top top top

Company Response10/7/2025

Bonjour, Un grand merci pour votre avis ! Nous sommes ravis que votre expérience ait été si positive. Vos encouragements motivent toute notre équipe à continuer d’offrir un service rapide et efficace. Nous espérons que vos prochains achats seront tout aussi satisfaisants . L’équipe Pixmania

👍 1
Davide
3/10/2025
🇮🇹 Italy7 reviewsBasicLinkVerified
Experience date: 2/26/2025
Fast shipping

Fast shipping, accurate description, good packaging, competitive price.

Company Response3/10/2025

Bonjour, Nous vous remercions d'avoir pris le temps de partager votre expérience sur notre marketplace Pixmania. Nous sommes ravis de savoir que vous avez été satisfait de la rapidité de la livraison, de la conformité du produit avec sa description, ainsi que de la qualité de l'emballage. Proposer des prix compétitifs tout en assurant un service de qualité fait partie de nos priorités, et votre retour positif est une belle récompense pour notre engagement. Votre satisfaction est essentielle pour nous, et nous espérons avoir l’occasion de vous revoir bientôt sur notre site pour de nouveaux achats. Nous restons à votre disposition pour toute information complémentaire et nous vous souhaitons une agréable journée. Bien cordialement, L'équipe Pixmania

Gala
1/23/2025
🇭🇺 Hungary8 reviewsOrganicUnverified
Experience date: 1/23/2025
I ordered and received my Apple device…

I ordered and received my Apple device in 24 hours. Very satisfied!

Company Response1/24/2025

Hello, Thank you very much for taking the time to share your experience with us. We're delighted to hear that your order went smoothly and that you received your Apple device in just 24 hours. Customer satisfaction is our top priority, and knowing that you are fully satisfied with our services motivates us to continue offering a fast, quality shopping experience. Please don't hesitate to contact us if you have any questions, or if we can be of any assistance in the future. We remain at your disposal for any further information and wish you a pleasant day. Sincerely, The Pixmania team

👍 1
Damien Marin
6/14/2024
🇫🇷 France3 reviewsBasicLinkVerified
Experience date: 6/14/2024
Nickel 👌 téléphone 📱 excellent

Nickel 👌 téléphone 📱 excellent. iPhone 14 reste encore en 2024 un bon rapport qualité prix et reste au top par rapport au concurrence

👍 2

Frequently Asked Questions about Pixmania

What is Pixmania's Revenue?
Pixmania generates approximately $55M in annual revenue. With 305 employees, that's $181,250 per employee.
What does Pixmania do?
Large gamme de téléphones reconditionnés et neufs au meilleur prix. Facilités de paiement. Découvrez aussi nos gammes Son, Informatique, Glisse urbaine et objets connectés. Pixmania.com
How fast is Pixmania growing?
Pixmania has declined by 4.6% in the last 6 months according to traffic data. employee count has changed by 17% year over year.
How do people interact with Pixmania?
When visiting Pixmania, visitors view an average of 3.9 pages per visit, and spend around 7:09 on the site, and the bounce rate is 54.7%.
How do people find Pixmania?
865.1K people (81%) visit Pixmania directly. 187.9K (18%) find them through organic search. 20.5K (2%) come through paid advertising.
Who uses Pixmania?
Pixmania's top market is France with 790.9K visitors (73.7%). Spain is 2nd with 124.1K (11.6%). Italy is 3rd with 84.7K (7.9%).
What technologies does Pixmania use?
Pixmania uses 20 technologies across their website including Media, Fonts, CDN. Key technologies include imgix, Font Awesome, Google Fonts, cdnjs.
Who are Pixmania's competitors?
Pixmania's main competitors include QuantiTech, ChipRewards, Dynetics Technical Solutions, MartinFederal Consulting, TheraNest. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pixmania?
Pixmania has a Trustpilot score of 3.9 out of 5 (4 stars) based on 3,879 customer reviews.

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What are Pixmania's key pages?

Export pixmania.com Data

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Raw JSON Data

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About pixmania.com

Large gamme de téléphones reconditionnés et neufs au meilleur prix. Facilités de paiement. Découvrez aussi nos gammes Son, Informatique, Glisse urbaine et objets connectés. Pixmania.com

Company Overview

pixmania.com
Website
computers_electronics_and_technology
Industry
#36,222
Global Rank
1.4M
Monthly Visitors
20
Technologies

pixmania.com Key Pages

Contact pixmania.com

Technology Stack

pixmania.com uses 20 technologies across their website including imgix, Font Awesome, Google Fonts, cdnjs, and more.

Media

imgix

Fonts

Font Awesome, Google Fonts

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

Microsoft Ads

Customer Support

Zendesk

Traffic & Audience

1.4M
Monthly Visits
33%
Bounce Rate
3.8
Pages/Visit
1:21
Avg. Duration

pixmania.com receives approximately 1.4M monthly visitors and ranks #36,222 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:21 on the site.

The majority of pixmania.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pixmania.com?
Large gamme de téléphones reconditionnés et neufs au meilleur prix. Facilités de paiement. Découvrez aussi nos gammes Son, Informatique, Glisse urbaine et objets connectés. Pixmania.com
What technologies does pixmania.com use?
pixmania.com uses 20 technologies including imgix, Font Awesome, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact pixmania.com?
You can contact pixmania.com through their contact page.
What are pixmania.com's social media accounts?
pixmania.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is pixmania.com?
pixmania.com receives approximately 1.4M monthly visitors and ranks #36,222 globally. Traffic is growing by 11.6% month-over-month.

Related Searches

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This page provides publicly available information about pixmania.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pixmania.com directly at https://pixmania.com.