While giants like Planet and Maxar fight over optical resolution, Pixxel is playing a different game entirely. They're building a full-stack hyperspectral imaging company from the ground up, and with $95M in funding, they're betting that seeing the invisible is worth billions.

"Hyperspectral isn't just better imagery—it's chemical intelligence from space."

The real story here is market timing. Traditional earth observation gives you pretty pictures. Hyperspectral gives you molecular-level data—detecting crop stress before it's visible, identifying mineral deposits, monitoring pollution. Pixxel's Aurora platform is essentially turning satellites into chemical spectrometers, and that's a moat that gets wider with every satellite they launch.

• Vertical integration: from spacecraft manufacturing to analytics
• Hyperspectral moat: 200+ spectral bands vs 3-4 in traditional imaging
• Strong brand authority: 50% organic traffic in a technical market
• Global ambition: US VP of Strategy + India-based engineering core