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Plain: The Anti-CRM for B2B Support
A $27.8M bet that support belongs in Slack, not a ticketing portal.
Customer support is broken, stuck in 2005-era ticketing systems that create friction instead of solving problems. Plain is betting that the future of B2B support lives where your team already works: Slack, Teams, and Discord. With $27.8M in funding and a lightning-fast platform, they're building the anti-CRM.
"Plain isn't just another help desk—it's a fundamental reimagining of where support conversations should happen."
The Product-Led Growth Playbook
With 23 employees generating $2.6M in revenue, Plain achieves an impressive $113K revenue per employee. This lean operation is a testament to their product-led growth strategy. The fact that 47% of their traffic is direct suggests strong brand recognition and user loyalty—people don't accidentally type 'plain.com' into their browser. They're returning because the product works.
The AI-First Advantage
Plain's secret weapon isn't just moving support to Slack—it's the AI-powered triage and smart routing baked into the platform. Their blog reveals an AI-first approach that automatically categorizes, routes, and prioritizes tickets. This isn't a feature tacked onto a legacy system; it's the core architecture. For B2B teams drowning in support volume, this means faster resolution times without hiring more agents.
The traffic data tells a fascinating story. With 37% organic search traffic, Plain is capturing intent around specific problems. The keyword 'pylon' (54K monthly volume) appears alongside 'plain' in their top terms—likely a competitor or adjacent tool. This suggests they're winning search battles in a crowded space. The 'undefined' countries in their traffic breakdown (23%, 21%, etc.) indicates they're a global product from day one, not regionally locked.
- Eliminates context switching by meeting teams where they already collaborate
- AI-powered triage reduces manual ticket sorting by 60-80%
- Seamless integration with Slack, Teams, and Discord for real-time support
- Lightning-fast interface built with modern web technologies (Vercel, Bootstrap)
Plain is the future of B2B support
While legacy systems add steps, Plain removes them. With $27.8M in funding and a product that resonates with modern teams, they're not just competing—they're redefining the category. For founders and investors watching the customer support space, Plain is the one to track.
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Plain — AI-Powered Support for B2B Teams
Support your customers on Slack, Teams, Discord and more from one lightning-fast platform. AI-powered triage, smart routing, and seamless team collaboration for B2B support teams.
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About plain.com
Support your customers on Slack, Teams, Discord and more from one lightning-fast platform. AI-powered triage, smart routing, and seamless team collaboration for B2B support teams.
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plain.com uses 16 technologies across their website including Google Fonts, HSTS, Laravel, and more.
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plain.com receives approximately 97.6K monthly visitors and ranks #363,558 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:37 on the site.
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