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Planable: The 18-Person Powerhouse
How a lean team built a social media tool with 850k monthly visits
While giants like Hootsuite and Sprout Social compete for enterprise wallets, Planable quietly built a social media command center that 850,000 marketers visit monthly. They did it with just 18 employees and a focus on the one thing everyone hates: approval workflows.
"They're not just scheduling posts—they're solving the nightmare of stakeholder feedback loops that plague every marketing team."
The Traffic Paradox
Here's the fascinating data: 48% of Planable's traffic comes directly—people typing 'planable.io' into their browser. That's a product-led growth signal that most SaaS companies would kill for. With 40% organic search, they're clearly doing something right with SEO, but the real story is in the direct traffic. These aren't visitors; they're daily users treating Planable as essential infrastructure.
The Keyword Goldmine
Planable ranks for 'tiktok comment generator' (25K monthly searches) and 'facebook comment generator' (4.3K)—terms that seem off-brand for a planning tool. This reveals a clever SEO play: they've built auxiliary tools that capture top-of-funnel traffic, then upsell to their core scheduling product. It's a Trojan horse strategy that converts curiosity into commitment.
With 84,907 backlinks, Planable has built serious domain authority in a crowded space. Their tech stack—jQuery, Tailwind CSS, Bootstrap—suggests they prioritize speed and reliability over bleeding-edge frameworks. This is a team that ships, not a team that experiments.
- Lean execution: 18 people generating $1.6M revenue = $88K revenue per employee
- Product-led SEO: Ranking for comment generators to feed the core product
- Direct traffic dominance: 48% direct suggests strong brand recall and daily usage
- Trust signal: 4.5/5 on Trustpilot with 69 reviews in a skeptical market
Planable is the anti-enterprise SaaS
They win by doing one thing—planning and approval—better than anyone else, for teams that actually post content instead of just managing analytics dashboards.
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5 keywordsHow is Planable's SEO?
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Meta Tags
Planable | Social Media Management Done Right
Planable is the free social media management tool trusted by marketers to plan, collaborate, approve and schedule their social media posts.
Planable | Content Planning, Approval & Collaboration Done Right
Planable is the free social media collaboration and management tool trusted by marketers to plan, collaborate, approve and schedule their social media posts.
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Reviews (20)
A super useful tool for a consultant…
A super useful tool for a consultant like me to organise client posts and gets easy approvals.
Thanks a lot. We’re so glad Planable is helping you stay organised and streamline client approvals 💛
Seamless Desktop Experience
Seamless Desktop Experience I believe mobile has some bugs since each time I use the app to publish story (I prefer to publish stories manually), I have to start over to get to the post to copy/paste any notes or content for stickers. And would like there to be an option (desktop) to add a thumbnail for TikTok video's.. Really this helps the client for approval. Overall, out of all the experiences so far this is my favorite. It has not yet been a full month and I am still exploring all of the capabilities.
Thanks so much for your thoughtful feedback 😊 We're happy to hear you're enjoying the desktop experience. The TikTok thumbnail option is currently limited by their API — but once it becomes possible, it’s definitely something we’ll look into. As for the mobile flow, if you notice anything buggy, feel free to reach out via our in-app chat. Our team will be happy to help and investigate what’s going on 💚
Easy to work with and plan posts
Easy to work with and plan posts
Awesome to know Planable is making your content planning simple and smooth ✨
Very User friendly and great calander…
Very User friendly and great calander setout
Glad you’re enjoying the calendar layout and finding Planable easy to use 😍
Really love using planable.
Really love using planable.
🥰
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About planable.io
Planable is the free social media management tool trusted by marketers to plan, collaborate, approve and schedule their social media posts.
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Technology Stack
planable.io uses 25 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
planable.io receives approximately 848.1K monthly visitors and ranks #63,171 globally. The website has a bounce rate of 61% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:26 on the site.
The majority of planable.io's traffic comes from undefined, undefined, .
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