Planasa isn't just a website—it's the digital front door to a global horticultural powerhouse that moves over 1.8 million tons of fruit annually. While most heavy industry companies hide behind technical jargon, this Spanish giant leads with 'BREEDING EXPERTS'—a bold claim backed by a presence in 20+ countries.

"Planasa proves that in agtech, you don't need flashy valuations—just 829 people moving 1.8M tons of fruit and owning the search results for 'avocado' with 117K monthly searches."

The tech stack tells its own story: jQuery, Bootstrap, and Swiper suggest a functional but dated frontend—likely optimized for internal operations rather than consumer conversion. They're not spending on fancy animations; they're spending on breeding programs. The [email protected], [email protected], and [email protected] contact emails hint at a company that still relies on email-first communication, not flashy contact forms.

• Breeding expertise in raspberries (pink hudson) and avocados—dominating high-value crops
• Minimal organic search investment (37%) despite massive keyword opportunities
• Built for B2B relationships, not DTC conversion—hence the low traffic but high revenue
• Global executive team from France to Peru—true multinational operations
• Tech stack prioritizes stability over innovation (jQuery, Bootstrap, 2010s era)