In a world where SaaS companies bleed cash for every new visitor, PlanSource operates on a different planet. With 769 employees and $159.5M in revenue, this isn't just another benefits administration platform—it's a masterclass in brand equity and direct-to-enterprise trust.

"65% direct traffic isn't a marketing metric—it's a trust metric. HR leaders aren't discovering PlanSource; they're returning to it."

The tech stack reveals their playbook: WordPress for content, Cloudflare for security, and a modern CSS framework (Tailwind + Bootstrap). But the real magic is in their leadership team—CEO Mike Morini brings enterprise software pedigree, while CTO Mike Ehlers ensures the platform can handle the complexity of benefits administration at scale.

• Benefits administration with 'smart technology and human guidance'—a hybrid model that enterprise clients crave
• 769 employees suggests a mid-sized, focused team—not bloated with unnecessary growth
• $94M in funding over 3 rounds (Series B in 2018) indicates patient capital, not hyper-growth pressure
• Zero Trustpilot reviews suggests they don't play the public review game—enterprise sales are private