plantant.com
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plantANT: The B2B Plant Directory
A $0.4M niche directory solving the logistics of wholesale horticulture
While the consumer plant market explodes on Instagram, plantANT.com quietly dominates the industrial backend of the $20B horticulture industry. It’s not a storefront—it’s the critical infrastructure connecting wholesale nurseries with commercial buyers.
"PlantANT isn't selling plants; they are selling access to the supply chain."
The Silent Giant of Horticulture
With only 6 employees generating $400k in revenue, plantANT achieves an impressive $66k revenue per employee. This lean operational model suggests a highly automated, high-margin directory business. The real power lies in their 53% direct traffic—buyers aren't discovering them by accident; they are bookmarked tools for procurement managers.
The SEO Paradox
The data reveals a fascinating organic strategy. They rank for hyper-specific terms like 'shiloh nursery' (730 volume) and 'chestnut farm alachua' (250 volume). This indicates a strategy focused on capturing long-tail, high-intent traffic rather than broad generic terms. They are indexing the actual physical nurseries of America, becoming the directory for the industry's backbone.
The platform's tech stack is utilitarian and robust—built on PHP with heavy reliance on tracking pixels (Google, Facebook, Microsoft). This isn't a vanity project; it's a data-harvesting engine designed to track buyer intent and sell ad space back to growers.
- Niche Dominance: They own the 'wholesale plants in Florida' search vertical.
- User Retention: High direct traffic implies a sticky, recurring tool for B2B buyers.
- Lean Profitability: Operating in the 'heavy industry' sector with a digital-first, low-headcount model.
The Verdict: A Cash-Cow Directory
PlantANT proves that in B2B, you don't need scale—you need to be indispensable to a specific buyer.
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Locate & Find Wholesale Plants | plantANT.com
PlantANT is the ultimate online plant and nursery directory. Find pricing and availability for a huge selection of Wholesale Plants in Florida and all over the US. Use our Plant Finder / Plant Locator to find wholesale plants within a distance, or with specific features / specs.
PlantANT
The Free Online Plant & Nursery Directory!
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About plantant.com
PlantANT is the ultimate online plant and nursery directory. Find pricing and availability for a huge selection of Wholesale Plants in Florida and all over the US. Use our Plant Finder / Plant Locator to find wholesale plants within a distance, or with specific features / specs.
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Technology Stack
plantant.com uses 11 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Google Fonts
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap
Traffic & Audience
plantant.com receives approximately 26.7K monthly visitors and ranks #751,582 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 1:52 on the site.
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