In a saturated market of generalist software agencies, Plavno is making a deliberate, high-stakes pivot: they are positioning themselves not just as developers, but as an 'AI-First' engineering partner. With over 15 years of offshore expertise, they are leveraging their $8.4M revenue to build pre-formed teams that obsess over specific domains rather than chasing every project on the board.

"Plavno isn't just writing code; they are automating the hospitality and travel industries with AI, turning 15 years of legacy experience into a scalable product engine."

Technically, the site is modern but pragmatic. They utilize Tailwind CSS and Ant Design for a clean UI, backed by heavy-hitting analytics tools like Google Tag Manager and Microsoft Clarity. This stack suggests a company that obsesses over user behavior and conversion optimization—essential traits for a firm selling high-ticket development services. Their social presence is active across LinkedIn and Instagram, signaling a B2B brand that understands the importance of visual storytelling alongside technical authority.

• Domain Authority: 15 years in IT offshore/nearshore development provides a trust layer that new entrants cannot replicate.
• Revenue Stability: $8.4M in revenue with 64 employees indicates a healthy ~$130k revenue per employee ratio—efficient for a service business.
• Traffic Quality: With 15,000 monthly visits and nearly half coming from organic search, their content marketing is effectively capturing high-intent buyers.