playgroundinfo.com
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The $100K Playground Startup
How a tiny team built a niche empire in New York's play space market
In a world dominated by billion-dollar SaaS unicorns, playgroundinfo.com is building a quiet, profitable empire in the physical world. This isn't a flashy tech play—it's a hyper-localized services business with $100K in revenue and just 2 employees.
"They're not selling software—they're selling swing sets. And somehow, they're winning."
The Local Monopoly Play
Playgroundinfo.com operates as Parkitects, a boutique playground equipment dealer serving New York. With just 471 monthly visits, they're not chasing scale—they're chasing high-value contracts. Their 42% direct traffic proves they've built a repeat client base: schools, parks, and municipalities that come back for maintenance and new projects.
The SEO Paradox
Their keyword strategy is fascinatingly blunt. They rank for broad terms like 'playground' (167K monthly volume) but also hyper-specific local searches like 'town of thompson park ny' (270 monthly volume). This suggests they're capturing both brand discovery and ready-to-buy local intent—a rare combination that most local businesses miss.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Cloudflare. No fancy React frameworks or headless CMS. This is a lean, functional website built to convert, not to impress tech investors. The 32% organic search traffic shows they're investing in local SEO, but the 42% direct traffic is the real story—it means their phone is ringing from existing relationships.
- Tiny team, focused execution: Just 2 employees, 5 project managers listed (likely contractors)
- Local-first SEO: Dominating New York-specific searches while competing for national terms
- High-touch service model: Direct traffic suggests strong referral business
- Capital-light: $0 funding, pure bootstrap operation
- Niche focus: Playgrounds and splash pads only—no distraction
The Anti-Unicorn Blueprint
Proof that boring businesses with deep local roots can win without venture capital or viral growth
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Open Graph Image
https://www.playgroundinfo.com/wp-content/uploads/2025/07/NY-Pine-Valley-Central-School-16.webp
Meta Tags
Your Partner in Play Across New York | Playground Equipment & Design
Parkitects delivers exceptional playground equipment, splash pads, and play spaces across New York. Expert services with premium products from trusted manufacturers.
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About playgroundinfo.com
Parkitects delivers exceptional playground equipment, splash pads, and play spaces across New York. Expert services with premium products from trusted manufacturers.
Company Overview
playgroundinfo.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
playgroundinfo.com uses 14 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, RSS
Traffic & Audience
playgroundinfo.com receives approximately 471 monthly visitors and ranks #9,695,584 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of playgroundinfo.com's traffic comes from .
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This page provides publicly available information about playgroundinfo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit playgroundinfo.com directly at https://playgroundinfo.com.