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Mood Media: The Invisible Architect of Retail Sound
How a 200-person company became the silent backbone of 500K+ global locations
Playnetwork.com redirects to Mood Media, the company that's been curating the sonic and visual identity of physical spaces for decades. While you're shopping at Marriott or sipping coffee at a national chain, Mood's technology is likely orchestrating your entire sensory experience.
"They don't compete with Spotify—they compete with silence, and they're winning."
The Invisible Enterprise
With just 214 employees generating $58.9M in revenue, Mood operates at a remarkable $275K revenue per employee. This isn't a scaling problem—it's a precision business. Their client list includes Marriott, retail giants, and hospitality brands, yet their web traffic is surprisingly modest. The secret? They sell to enterprises, not consumers. Their website isn't for brand discovery; it's a conversion funnel for facilities managers and retail operators.
The SEO Paradox
Mood's traffic data reveals a fascinating contradiction: they rank for 'Marriott logo' (5,600 monthly searches) and 'bata logo' (2,190 searches) rather than their own brand. This isn't an SEO failure—it's a strategic reality. They're embedded so deeply in their clients' ecosystems that people search for the brands they serve, not the technology enabling them. Their 52% organic traffic suggests strong brand recognition among buyers who already know exactly what they need.
The 'ye-ye music' and 'ye ye genre' keywords in their top searches are telling—Mood isn't just playing background music; they're curating entire sonic identities. This 1960s French pop genre reference suggests they're building custom soundscapes that become part of a brand's DNA, not just generic playlists.
- B2B2C model: They sell to businesses that sell to consumers
- Physical-first digital media: Digital signage, audio, scent, and visual systems
- Enterprise sales motion: Long cycles, high retention, massive deployment
- Vertical-specific solutions: Hospitality, retail, banking, automotive
- Legacy advantage: Decades of relationships create massive switching costs
The Unsexy Billion-Dollar Play
While everyone chases SaaS multiples, Mood Media owns the physical-digital bridge with 500K endpoints and $59M in proven revenue. It's not a startup—it's infrastructure.
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Mood Media: Activating Spaces with Digital Media & Music
Enhance your brand with Mood Media. Discover how Mood can create a unique and immersive experience for your customers.
Mood Media
Connecting people and brands to shape perceptions, influence behaviors, and prove business results.
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About playnetwork.com
Enhance your brand with Mood Media. Discover how Mood can create a unique and immersive experience for your customers.
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playnetwork.com uses 29 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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Contentful, WordPress
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cdnjs
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Cloudflare
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
playnetwork.com receives approximately 3.2K monthly visitors and ranks #4,012,745 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 0:40 on the site.
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