In the shadow of real estate giants, a 7-person team is quietly generating $500k annually by serving a market everyone else ignores. PLJ Realty isn't chasing luxury condos—they're building communities for manufactured homes, and their traffic tells a story of deliberate, focused growth.

"They don't need millions of visitors. They need the right 1,028 people looking for manufactured home communities—and they're converting."

The tech stack reveals their priorities: WordPress for content management, Bootstrap for responsive design, and jQuery for interactivity. It's not cutting-edge, but it's reliable and cost-effective—exactly what you want when your team is small and your focus is tight. They're not building tech; they're using tech to serve a community.

• Hyper-local targeting: One keyword drives their entire organic strategy
• Direct traffic dominance: 42% bypass search entirely
• Lean operations: $71K revenue per employee
• Niche monopoly: Manufactured homes = underserved market