9:41
plugsurfing.com
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plugsurfing.com

15 technologies
VerifiedVisit29.0K/mo$36M10815 Tech22 Leads
Deep Dive

Plugsurfing: The API-First EV Charging Play

A deep dive into the software layer powering Europe's electric mobility infrastructure.

While Tesla built a proprietary charging empire, Plugsurfing took the opposite approach: becoming the invisible software layer that connects any charge point to any driver. They aren't selling hardware or owning real estate—they're selling the API that makes the hardware work.

$35.6M
Annual Revenue
108
Employees
44%
Organic Traffic
1.4/5
Trustpilot Rating

"They aren't building the charging stations; they're building the operating system for the entire industry."

The API-First Strategy

Plugsurfing's core product isn't an app—it's their API. With 'plugsurfing api' generating 80 monthly searches and powering integrations for major automotive brands, they've positioned themselves as the Stripe of EV charging. Their real estate isn't physical stations; it's the code embedded in Polestar's navigation and BMW's infotainment systems.

The Traffic Paradox

Despite 28,974 monthly visits and a global rank of #974,132, Plugsurfing commands a 27.2% traffic share from undefined regions—likely EU markets where direct traffic (45%) dominates. This suggests a B2B model where drivers don't discover Plugsurfing; they discover Plugsurfing-powered features inside their car's native UI.

The Trustpilot score of 1.4/5 is a stark reality check. While their software connects drivers to charging networks, the actual charging experience—hardware reliability, pricing transparency, and customer support—falls outside their control. This is the fundamental tension of being a platform layer: you own the connection but not the service quality.

  • B2B2C Model: Sells software to automakers, not charging subscriptions directly to drivers
  • Polestar Partnership: 'Polestar Monthly Subscription' keywords reveal deep OEM integration
  • Subscription Pivot: Launched 'Plugsurfing+' targeting UK travelers (20% savings)
  • Technical Depth: PWA, Tailwind CSS, and priority hints show modern web architecture
No physical charging infrastructure
Scalable API-first architecture
No control over end-user charging experience
Deep OEM partnerships (Polestar, BMW, etc.)
Low public brand recognition (1,250 monthly 'plugsurfing' searches)
High-margin software revenue ($35.6M on 108 employees)
Poor Trustpilot ratings (1.4/5)
Platform-agnostic approach (works with any charger)

The Invisible Infrastructure Play

Plugsurfing wins by becoming the plumbing, not the faucet. Their success depends entirely on automakers embedding their API into every new EV's navigation system.

What tech stack does Plugsurfing use?

18 detected
Media1
Security1
Programming Languages1
Privacy & Consent1
Advertising1
Tracking & Analytics3
G
Google Tag Manager
G
Google AdSense
G
Google Tag Manager

How much traffic does Plugsurfing get?

Traffic & Engagement

29.0K
Monthly Visits
2.3
Pages/Visit
0:55
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-23%
37.4K
Oct 2025
Oct
35.5K
Nov 2025
Nov
29.0K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
45%
Social
2%
Referrals
7%
Email
0%
Paid
1%

Where is Plugsurfing's audience located?

🌍27.2%
🌍15.6%
🌍13.7%
🌍7.8%
🌍7.3%

What keywords does Plugsurfing rank for?

5 keywords
1plugsurfing1.3K vol$1.41
2charging subscription220 vol
3plugsurfing api80 vol
4polestar monthly subscription refund germany150 vol
5plugsurfing polestar edition karte aktivieren anleitung210 vol

How is Plugsurfing's SEO?

Open Graph Image

OG Image preview
og:image

https://seravo.com/wp-content/themes/seravo/images/seravo_logo.svg

Meta Tags

title32 chars

Emobility alliance - Plugsurfing

description318 chars

Our history and partners have equipped us with the skills to lead the future of car charging. We believe the best customer experience is created by connecting charge points to the drivers’ favorite applications and navigation systems. Plugsurfing is creating the software tools that will make emobility joyful for all.

og:description

Welcome to your brand new WordPress installation powered by the Seravo WordPress project layout. Hopefully you have also decided to host your website with us and to take advantage of all the great features that we provide. We have cleaned up the installation to save you the trouble of removing sample content that you would get […]

languageEN-US

H1 Tags

h1Save 20% on UK travel with Plugsurfing+ subscription
h1Easy charging anywhere.
h1They’ll love charging your car.

Schema Types

Unknown

Who works at Plugsurfing?

Loading leads...

What do customers think of Plugsurfing?

PlugSurfing

PlugSurfing

1.4
121 reviews

Categories

Car Accessories Store#undefinedElectric Vehicle Charging Station#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Tempelhofer Ufer 17
Berlin, DE

Reviews (20)

Filter by rating:
Satinderjit Singh Sahota
8/19/2025
🇮🇹 Italy1 reviewsOrganicUnverified
Experience date: 8/13/2025
I was charged €75 for a 16-minute…

Had an issue with their app where I was charged for 6 hours of parking I didn't use. Reported the problem and after some investigation, they refunded the incorrect charge. Good customer service, but error-prone system

Jasper T
6/21/2023
🇧🇪 Belgium7 reviewsOrganicUnverified
Experience date: 6/20/2023
No invoice for companies.

They no longer provide a monthly invoice so every charge is another 'receipt' making bookkeeping with them a hassle, not worth it. When signing up we checked their FAQ which states they do supply monthly invoices, yet..they don't. Better solutions on the market.

Karin
1/16/2026
🇮🇪 Ireland1 reviewsOrganicUnverified
Experience date: 1/16/2026
Fraudsters have access to their data

Fraudsters have access to their data. Charging me 30 euro out of the blue and don't take accountability.

Paul Stafford
11/29/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 11/6/2025
Paid for card, nothing

Paid for card, never arrived, gave up, the app doesn't show charger names at local charge point near me, so it would be a guessing game

Aine Egan
10/13/2025
🇮🇪 Ireland1 reviewsOrganicUnverified
Experience date: 8/30/2025
Fraud, inside job?

I had 12 fraudulent transactions as the app was compromised on 30/8 similar to other reviews, all the same date the fraud happened but not suspicious? All were basically in different parts of the UK at very close intervals yet the company are saying it’s my fault as I didn’t notice. I have never used the app, I live in another country, never got a receipt or notification, they are refusing to provide CCTV or evidence. It seems like an inside job to me and I am over 600euro out of pocket! I am suing this company and have no other option at this point

Frequently Asked Questions about Plugsurfing

What is Plugsurfing's Revenue?
Plugsurfing generates approximately $36M in annual revenue. With 108 employees, that's $330,000 per employee.
What does Plugsurfing do?
Our history and partners have equipped us with the skills to lead the future of car charging. We believe the best customer experience is created by connecting charge points to the drivers’ favorite applications and navigation systems. Plugsurfing is creating the software tools that will make emobility joyful for all.
How fast is Plugsurfing growing?
Plugsurfing employee count has changed by -14% year over year.
What technologies does Plugsurfing use?
Plugsurfing uses 15 technologies across their website including Media, Security, Programming Languages. Key technologies include imgix, HSTS, PHP.
Who are Plugsurfing's competitors?
Plugsurfing's main competitors include VadoTech Deutschland GmbH, AKASOL, Tagueri AG, Lotus Tech Innovation Centre GmbH, MotionLab.Berlin. These companies operate in similar markets and compete for the same customer base.
What do customers think of Plugsurfing?
Plugsurfing has a Trustpilot score of 1.4 out of 5 (1 stars) based on 121 customer reviews.

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How to contact Plugsurfing?

What are Plugsurfing's key pages?

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Raw JSON Data

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About plugsurfing.com

Our history and partners have equipped us with the skills to lead the future of car charging. We believe the best customer experience is created by connecting charge points to the drivers’ favorite applications and navigation systems. Plugsurfing is creating the software tools that will make emobility joyful for all.

Company Overview

plugsurfing.com
Website
vehicles
Industry
#974,132
Global Rank
29.0K
Monthly Visitors
15
Technologies
22+
Employees

plugsurfing.com Key Pages

Contact plugsurfing.com

Technology Stack

plugsurfing.com uses 15 technologies across their website including imgix, HSTS, PHP, and more.

Media

imgix

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

OneTrust

Advertising

Google Ads

Traffic & Audience

29.0K
Monthly Visits
46%
Bounce Rate
2.3
Pages/Visit
0:55
Avg. Duration

plugsurfing.com receives approximately 29.0K monthly visitors and ranks #974,132 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:55 on the site.

The majority of plugsurfing.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is plugsurfing.com?
Our history and partners have equipped us with the skills to lead the future of car charging. We believe the best customer experience is created by connecting charge points to the drivers’ favorite applications and navigation systems. Plugsurfing is creating the software tools that will make emobility joyful for all.
What technologies does plugsurfing.com use?
plugsurfing.com uses 15 technologies including imgix, HSTS, and 9 more. View the full tech stack analysis above.
What are plugsurfing.com's social media accounts?
plugsurfing.com is active on twitter, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is plugsurfing.com?
plugsurfing.com receives approximately 29.0K monthly visitors and ranks #974,132 globally. Traffic is declining by 18.4% month-over-month.

Related Searches

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This page provides publicly available information about plugsurfing.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit plugsurfing.com directly at https://plugsurfing.com.