plumgoodness.com
Get leads like Plumgoodness — and thousands more
Build targeted lists by tech stack, traffic, and more
Plum Goodness: The Vegan Unicorn
How India's first 100% vegan beauty brand scaled to $100M+ revenue.
While legacy brands scrambled to add 'vegan' labels to existing products, Plum Goodness built the entire company around the concept from day one. This isn't a marketing pivot; it's a $100M+ revenue engine built on ethical conviction.
"Plum didn't chase the vegan trend—they defined the category while competitors were still debating ingredients."
The SEO Moat Strategy
With 2.3M monthly visits, 52% comes from organic search. They don't just rank for 'plum' (142K monthly volume); they dominate specific product queries like 'plum niacinamide serum' (3.4K volume) and 'plum shampoo' (3.3K volume). This isn't accidental traffic—it's a content-to-commerce flywheel where their blog and docs pages convert searchers into buyers.
The Trust Paradox
Here's the tension: 3.7/5 on Trustpilot with only 2 reviews. For a company doing $100M+ in revenue with 2.3M monthly visitors, that review volume is suspiciously low. Either their customer base isn't vocal on Trustpilot, or they're relying on direct brand loyalty and social proof (Instagram: 500K+ followers) rather than third-party validation. The 40% direct traffic share confirms the latter—they've built a brand that people seek out directly.
The tech stack reveals a modern, performance-focused operation: Tailwind CSS, Vite, Google Analytics, and Clarity for session recording. They're not over-engineering—just optimizing for speed and conversion. The 199K backlinks suggest aggressive content marketing and PR, likely fueled by their 'India's first 100% vegan' positioning that earns media mentions naturally.
- Zero animal-derived ingredients across entire catalog—no exceptions, no 'vegan options,' just vegan by default.
- Direct traffic dominance (40%) indicates strong brand recall and repeat purchase behavior.
- Backlink profile of 199K suggests massive content and PR investment, likely outpacing competitors in earned media.
The Vegan Moat Is Real
Plum proves ethical positioning isn't a niche—it's a scalable, $100M+ business model that outperforms traditional beauty brands in organic reach and direct customer loyalty.
What tech stack does Plumgoodness use?
How much traffic does Plumgoodness get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Plumgoodness's audience located?
Who competes with Plumgoodness?
Device Distribution
What keywords does Plumgoodness rank for?
5 keywordsHow is Plumgoodness's SEO?
Open Graph Image
http://plumgoodness.com/cdn/shop/files/Plum_large_logo_5baa6978-8dd4-49e1-8102-c7d5f6a16585.png?crop=center&height=1200&v=1668486625&width=1200
Meta Tags
Science-Backed Skincare, Haircare & Body care | 100% vegan – Plum
India's first 100% vegan beauty brand. Get best offers on Skincare, Haircare, Bodycare, Makeup & more at Plum Goodness.
Science-Backed Skincare, Haircare & Body care | 100% vegan
Schema Types
What is Plumgoodness's revenue?
Who works at Plumgoodness?
Loading leads...
What do customers think of Plumgoodness?
plumgoodness.com
Categories
Activity & Engagement
Contact Information
Reviews (2)
Recently bought a perfume called…
Recently bought a perfume called "Vanilla Caramello" and it smells exactly how it's spelt. I got so many compliments from it. I've using so many products from Plum goodness and I swear to god I'm loving all of them. None of the skincare showed any bad effects on my skin and it's doing its job so well, I love.
Yes Plum Goodness are nothing but scammers.
Yes Plum Goodness are nothing but scammers. I have ordered some products as plum is advertising broadly. My order number **2537433 **was placed on 7th July, it was prepaid that's why it was picked on 9th July, already delayed 2 days. Then its 16 July 10th day and order is still in transit. Order was reached in my area on 12 July but nobody bother to deliver on time just because it was prepaid, weather it was COD then company aggressive to deliver on time. Look at the so called great service of plum. and still I am on call with plum goodness and its almost above 26 minutes and still waiting. I'll never buy your so called plum goodness products. This time I made mistake of order from you people. So deliver it on as soon as possible, either I am moving to consumer court because of your better service experience. This was my mail to them on 16th July but no one bother to contact, except auto reply from their mail. Guys don’t buy plum products. If we all reject the products then company will automatically get disturb and forced to closed make scam people and with their money. Products are not even worthy as they promote.
Frequently Asked Questions about Plumgoodness
What is Plumgoodness's Revenue?
What does Plumgoodness do?
How fast is Plumgoodness growing?
How do people interact with Plumgoodness?
How do people find Plumgoodness?
Who uses Plumgoodness?
What technologies does Plumgoodness use?
Who are Plumgoodness's competitors?
What do customers think of Plumgoodness?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Plumgoodness?
Contact Information
Export plumgoodness.com Data
Download the complete tech stack, analytics, leads, and company data for plumgoodness.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About plumgoodness.com
India's first 100% vegan beauty brand. Get best offers on Skincare, Haircare, Bodycare, Makeup & more at Plum Goodness.
Company Overview
plumgoodness.com Social Media
Contact plumgoodness.com
Email Addresses
Phone Numbers
Technology Stack
plumgoodness.com uses 29 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, Snapchat Pixel, Google Ads, Facebook Pixel
Traffic & Audience
plumgoodness.com receives approximately 2.3M monthly visitors and ranks #22,284 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:46 on the site.
The majority of plumgoodness.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is plumgoodness.com?
What technologies does plumgoodness.com use?
How do I contact plumgoodness.com?
What are plumgoodness.com's social media accounts?
Is plumgoodness.com hiring?
How popular is plumgoodness.com?
Related Searches
This page provides publicly available information about plumgoodness.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit plumgoodness.com directly at https://plumgoodness.com.