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The $58M Macaron Machine
How PMSweet dominates artisanal B2B confections without consumer hype
In a world obsessed with D2C food brands, PMSweet operates with ruthless B2B efficiency, generating $58.2M annually by selling premium macarons to hotels and restaurants—not directly to consumers.
"They're not building a brand for Instagram—they're building infrastructure for HORECA."
The Invisible B2B Behemoth
PMSweet's website traffic (1,996 monthly visits) seems microscopic compared to consumer brands, but that's the point. Their 65% direct traffic indicates a repeat-order engine where chefs and event planners bypass search entirely. They're not chasing viral moments; they're embedding into supply chains.
The Revenue Multiplier
With 196 employees and $58.2M in revenue, PMSweet achieves $296K revenue per employee—exceptional for food manufacturing. This isn't artisanal scale; it's industrial precision. They've solved the macaron's biggest challenge: consistent quality at volume, making them the invisible backbone of luxury pastry programs across Belgium.
- B2B-only model eliminates brand marketing costs
- Custom co-packaging for HORECA partners
- Frozen supply chain enables global distribution
- Bulk coques (shells) for pastry chef flexibility
The tech stack reveals their operational focus: jQuery, Bootstrap, and Google Analytics—pragmatic tools for a functional site, not a flashy one. They're not wasting dev resources on a consumer storefront. Their LinkedIn shows 196 employees, but zero public funding rounds—this is likely a bootstrapped or privately held operation that scaled through operational excellence, not venture capital.
The B2B Food Playbook
PMSweet proves that in luxury food, the quietest channels often carry the highest margins
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Open Graph Image
https://www.pmsweet.be/wp-content/uploads/2020/06/logo-pmsweet2020_Plan-de-travail-1-copie-2.png
Meta Tags
PMSweet - Fabricant de macarons artisanaux haut de gamme
PMSweet est un fournisseur de macarons sucrés et salés pour les professionnels de l'horeca : macarons, coques de macarons, macarons personnalisés.
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About pmsweet.be
PMSweet est un fournisseur de macarons sucrés et salés pour les professionnels de l'horeca : macarons, coques de macarons, macarons personnalisés.
Company Overview
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Technology Stack
pmsweet.be uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
pmsweet.be receives approximately 2.0K monthly visitors and ranks #7,922,800 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
The majority of pmsweet.be's traffic comes from .
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