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pnihcm.com

15 technologies
VerifiedGrowingVisit7.3K/mo$37M16715 Tech25 Leads
Deep Dive

PNI•HCM: The $37M Mid-Market Contender

An inside look at the HR tech platform flying under the radar with 167 employees and $36.9M in revenue.

In a saturated HR tech market dominated by giants like Workday and ADP, PNI•HCM operates with surgical precision. They aren't chasing enterprise giants; they are targeting the complex, underserved mid-market with a unified platform that promises to stop HR from being a cost center.

$36.9M
Annual Revenue
167
Employees
7.3K
Monthly Visits
46%
Direct Traffic

"PNI•HCM isn't selling software; they are selling operational sanity to companies too big for spreadsheets but too small for Fortune 500 consulting."

The Mid-Market Sweet Spot

With 167 employees and $36.9M in revenue, PNI•HCM generates approximately $221k revenue per employee. This is a highly efficient model for a B2B SaaS/HCM hybrid. They aren't a VC-funded rocket ship burning cash; they are a profit-focused machine. Their employee count suggests a dedicated engineering and support team capable of handling enterprise-level complexity without the enterprise-level bloat.

The 'Dark Traffic' Advantage

The traffic data reveals a fascinating story: 46% of traffic is direct. In the SaaS world, this is gold. It means users are bookmarking the site, returning to the platform, or typing the URL directly. While their global rank (#2.8M) seems low, it indicates a highly targeted, niche audience rather than a broad consumer play. They aren't relying on SEO hacks; they are relying on brand recall and existing customer workflows.

The keyword strategy is telling. While they rank for 'pni hcm' (100 volume), they have unexpected traffic for 'zayzoon' (4,310 volume). This suggests PNI•HCM integrates with or competes with earned wage access providers, a critical feature for modern retention. They are tapping into the 'gig economy' benefits conversation within the HR stack.

  • Unified Stack: They combine Payroll, HR, and Benefits (HCM) into a single database, eliminating data silos.
  • Tech Agility: The stack uses modern tools like Tailwind CSS and Splide, suggesting a responsive, updated UI/UX compared to legacy HR systems.
  • Sales-First Approach: With a VP of Sales and VP of Major Accounts listed as key people, the org structure is built for high-touch B2B closing, not just product development.
No massive VC war chest
High revenue efficiency ($221k/employee)
Low organic search visibility (only 30% of traffic)
Strong direct traffic (46%) indicating stickiness
Niche brand awareness compared to ADP/Paychex
Focused product suite avoiding feature bloat

The Quiet Giant of Mid-Market HR

PNI•HCM proves you don't need to be a household name to build a $37M business—you just need to solve payroll pain better than the incumbents.

What tech stack does Pnihcm use?

33 detected
Security1
Cloud & Hosting1
Marketing Automation1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics18
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
R
Reddit Pixel
H
HubSpot
G
Google Tag Manager
H
HubSpot
A
Analytics Service
T
Tracking Pixel
G
Google APIs
G
Google Static
L
LinkedIn Insight Tag
R
Reddit
H
Hotjar
L
LinkedIn

How much traffic does Pnihcm get?

Traffic & Engagement

7.3K
Monthly Visits
1.8
Pages/Visit
0:30
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend+23%
6.0K
Oct 2025
Oct
5.6K
Nov 2025
Nov
7.3K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
46%
Social
15%
Referrals
7%
Email
0%
Paid
1%

Where is Pnihcm's audience located?

🌍81.5%
🌍15.5%
🌍2.9%

What keywords does Pnihcm rank for?

5 keywords
1pni hcm100 vol
2ethan hawkins pni•hcm legal & accounting > payroll service (443) 995-220440 vol
3pci hcm80 vol
4pni12.5K vol$1.55
5zayzoon4.3K vol$1.13

How is Pnihcm's SEO?

Open Graph Image

OG Image preview
og:image

https://www.pnihcm.com/hubfs/2023%20PNI%20Website/Imagery/isolved%20People%20Cloud%20Background.webp

Meta Tags

title57 chars

All-in-One Payroll & HR Software Built to Help You Thrive

description150 chars

Transform your payroll and HR processes, boost performance, improve employee retention, and create the experience your employees deserve with PNI•HCM.

languageEN

H1 Tags

h1All-in-One Payroll & HR Software Built to Help You Thrive

Schema Types

Organization

Who works at Pnihcm?

Loading leads...

What do customers think of Pnihcm?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pnihcm

What is Pnihcm's Revenue?
Pnihcm generates approximately $37M in annual revenue. With 167 employees, that's $221,100 per employee.
What does Pnihcm do?
Transform your payroll and HR processes, boost performance, improve employee retention, and create the experience your employees deserve with PNI•HCM.
How fast is Pnihcm growing?
Pnihcm employee count has changed by 24% year over year.
What technologies does Pnihcm use?
Pnihcm uses 15 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, Cloudflare.
Who are Pnihcm's competitors?
Pnihcm's main competitors include Ptg International, Borghi Usa, FX Well, Lower Shore Clinic, MRF Consulting. These companies operate in similar markets and compete for the same customer base.

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What are Pnihcm's key pages?

Export pnihcm.com Data

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About pnihcm.com

Transform your payroll and HR processes, boost performance, improve employee retention, and create the experience your employees deserve with PNI•HCM.

Company Overview

pnihcm.com
Website
#2,840,306
Global Rank
7.3K
Monthly Visitors
15
Technologies
25+
Employees

Contact pnihcm.com

Technology Stack

pnihcm.com uses 15 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

7.3K
Monthly Visits
42%
Bounce Rate
1.8
Pages/Visit
0:30
Avg. Duration

pnihcm.com receives approximately 7.3K monthly visitors and ranks #2,840,306 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.

The majority of pnihcm.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pnihcm.com?
Transform your payroll and HR processes, boost performance, improve employee retention, and create the experience your employees deserve with PNI•HCM.
What technologies does pnihcm.com use?
pnihcm.com uses 15 technologies including Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact pnihcm.com?
You can contact pnihcm.com via email at [email protected].
What are pnihcm.com's social media accounts?
pnihcm.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is pnihcm.com hiring?
Check pnihcm.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is pnihcm.com?
pnihcm.com receives approximately 7.3K monthly visitors and ranks #2,840,306 globally. Traffic is growing by 30.4% month-over-month.

Related Searches

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This page provides publicly available information about pnihcm.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pnihcm.com directly at https://pnihcm.com.