po.st
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The $66M Ghost in the Machine
How po.st built a 333-person entertainment empire with almost zero public footprint
In a world obsessed with public launches and viral growth, po.st operates like a ghost—generating $66.6M annually with 333 employees while maintaining almost zero digital footprint. This isn't a failure; it's a deliberate strategy.
"The most successful companies don't always play by the rules of visibility—sometimes invisibility is the ultimate competitive moat."
The Invisible Audience
With only 24,031 monthly visits, po.st's traffic metrics seem laughably small for a $66M company. But 48% comes directly—users typing the URL or using bookmarks. This isn't a consumer app; it's a B2B infrastructure play where the end user never sees the brand. The 'undefined' traffic sources (86.6% and 13.4%) likely represent API calls, embedded content, and syndicated services where po.st operates as white-label infrastructure.
The Revenue-to-Traffic Paradox
Traditional SaaS metrics would predict $66M revenue requires millions in traffic. po.st inverts this. Their 25% organic search traffic suggests they don't rely on content marketing or SEO. Instead, they've built direct enterprise relationships where traffic is irrelevant—revenue flows through contracts, not clicks. This is the classic infrastructure play: invisible to the public, indispensable to partners.
The arts and entertainment categorization is telling. po.st likely operates as a link-shortening, content syndication, or analytics platform serving media companies. The 333-person team suggests significant engineering and support overhead—this isn't a simple SaaS tool but a complex platform handling enterprise-scale content distribution.
- Zero public roadmap or feature announcements
- No visible customer case studies or testimonials
- No active social media presence
- Minimal SEO footprint despite revenue scale
- Enterprise-first, consumer-invisible model
The Boring Infrastructure Playbook Wins
While startups chase virality, po.st proves that building invisible, indispensable infrastructure for enterprise can generate 9-figure revenue without ever trending on Product Hunt.
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About po.st
Company Overview
Technology Stack
po.st uses 1 technologies across their website including Open Graph.
Web Standards
Open Graph
Traffic & Audience
po.st receives approximately 24.0K monthly visitors. The website has a bounce rate of 75% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:55 on the site.
The majority of po.st's traffic comes from undefined, .
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This page provides publicly available information about po.st. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit po.st directly at https://po.st.