In a world obsessed with scaling AI and replacing humans, Pointel is playing a different game entirely: they make the complex, expensive machinery of enterprise contact centers actually work. While everyone chases the next big thing in automation, this 73-person firm is quietly commanding the Genesys ecosystem.

"They aren't building the platform—they're making sure it doesn't crash your business."

The tech stack tells the story of a company living in the trenches of enterprise tech. jQuery and Bootstrap suggest legacy systems they must integrate with, while Zendesk and Google Analytics show they're measuring what matters. They aren't chasing Web3 or AI hype—they're solving the unsexy problems of queue management, workforce optimization, and IVR configuration that keep CXOs awake at night.

• Specialization over breadth: They don't claim to fix every cloud platform—just the one that matters most to contact centers
• High-touch model: 73 people generating $9.5M means deep client relationships, not transactional sales
• Organic dominance: 41% organic traffic suggests word-of-mouth is their primary growth engine in a niche where trust is everything