pointsmith.com
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Momentara's Silent Scaling Play
How a $25M pet marketing firm is quietly dominating physical retail
In an era obsessed with digital saturation, Momentara (pointsmith.com) is making a bold counter-move: betting that physical retail, in-store activations, and event marketing remain the last unclaimed territory of authentic audience connection.
"They aren't selling ads; they're engineering 'welcome moments' in the physical world."
The Niche Moat
While most marketing tech chases the digital herd, Momentara carved a specific lane in the pets and animals industry. With 102 employees generating $25.5M, their revenue-per-employee ratio ($250k) suggests a high-margin, specialized operation. They aren't a generalist agency; they are a vertical-specific execution engine.
The Physical-First Strategy
Their tech stack reveals the strategy: Swiper for touch interfaces, Tailwind and Bootstrap for rapid deployment. This isn't a heavy SaaS platform; it's a lean delivery mechanism. The 47% direct traffic share is the tell—a client base that knows exactly where to go for physical activation solutions, bypassing search entirely.
The leadership team—Kelly Gallat, Ryan Eyer, Jason Meade—reads like a hybrid of merchandising and creative execution. They aren't just selling impressions; they are selling shelf space and event footfall. The domain 'pointsmith.com' itself implies a precision tool for hitting specific touchpoints, not a spray-and-pray broadcast model.
- High-trust direct traffic dominance (47%) indicates strong B2B retention
- Vertical specialization in pets/animals creates a defensible niche
- Lean operational structure with $250k revenue per employee
- Tech stack optimized for speed and deployment, not complex architecture
The Silent Giant of Physical Activation
Momentara proves that in a noisy digital world, the most valuable attention is still earned in the aisle.
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https://www.momentara.com/wp-content/uploads/yoast-site-image.png
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Home - Momentara
Momentara leverages technology, opportunity, and experience to make in-store, out-of-home, and event marketing a welcome part of the audience's day.
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About pointsmith.com
Momentara leverages technology, opportunity, and experience to make in-store, out-of-home, and event marketing a welcome part of the audience's day.
Company Overview
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Technology Stack
pointsmith.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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jsDelivr
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Cloudflare
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Traffic & Audience
pointsmith.com receives approximately 10.2K monthly visitors and ranks #2,263,929 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:41 on the site.
The majority of pointsmith.com's traffic comes from .
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