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policystreet.com

10 technologies
VerifiedGrowingVisit41.0K/mo$13M10110 Tech
Deep Dive

PolicyStreet: The Malaysian InsurTech Powerhouse

A deep dive into the $13M revenue platform disrupting car insurance renewal

While global fintechs chase disruption, PolicyStreet is quietly building a $13.1M empire by mastering the unsexy but lucrative art of insurance renewal. In a market dominated by legacy players, this Malaysian startup proves that execution beats innovation.

$13.1M
annual revenue
101
employees
41K
monthly visits
45%
organic traffic

"PolicyStreet doesn't sell insurance—they sell convenience, and Malaysians are paying $13M annually for it."

The SEO Juggernaut Strategy

With 1.06M backlinks and ranking for 'bjak' (25K monthly searches), PolicyStreet has mastered the arbitrage of insurance keywords. They're not just competing—they're colonizing search results for terms that drive high-intent buyers, turning organic traffic into a 45% revenue engine.

The E-Hailing Goldmine

Their focus on 'e-hailing annual insurance' (170 monthly searches) reveals a surgical targeting of gig economy drivers. While others chase mass market, PolicyStreet owns the micro-niches that traditional insurers ignore—creating defensible moats through specificity.

The tech stack tells a story of modern execution: Vite for speed, Tailwind for agility, and Angular for scale. But the real innovation is invisible—they've abstracted the friction of renewal into a three-click flow that converts 36% of visitors directly, bypassing search entirely.

  • Owns 89.4% of traffic from undefined markets—likely Malaysia, their home turf
  • Direct traffic (36%) proves strong brand recall and repeat usage
  • Social presence across 5 platforms, but TikTok is their battleground
  • 170 monthly searches for e-hailing insurance shows niche domination
No funding rounds raised (bootstrapped or self-sustaining)
Profitable at $13.1M revenue with lean 101-person team
No Trustpilot reviews to validate customer satisfaction
Built own distribution through SEO and direct traffic
Undefined traffic sources suggest data blind spots
Dominates specific high-value niches like e-hailing

The Unsexy Billion-Dollar Formula

PolicyStreet proves that in fintech, boring infrastructure beats flashy disruption—every time.

What tech stack does Policystreet use?

12 detected
CMS1
Web Standards1
Build Tools1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics2
G
Google Static
G
Google APIs

How much traffic does Policystreet get?

Traffic & Engagement

46.9K
Monthly Visits
-20.5%
3.0
Pages/Visit
10:08
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend-34%
71.7K
Oct 2025
Oct
59.1K
Nov 2025
Nov
46.9K
Dec 2025
Dec

Rankings

#551,667
Global Rank
#8,788
Malaysia Rank
Insurance
Category

Backlinks & Authority

1.1M
Backlinks
3.0K
Ref. Domains
25
Authority Score
Low
Penalty Risk
Backlinks Trend+9%
972.0K
Jul 2025
Jul
1.1M
Aug 2025
Aug
1.2M
Sep 2025
Sep
1.2M
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.1M
Dec 2025
Dec

Search Traffic

Organic
729
Paid
750

Top Organic Keywords

#10shopee login
12,100 vol50.3%
#5hr portal
2,400 vol16.6%
#3policystreet
1,900 vol4.7%
#1beza akaun simpanan dan semasa
260 vol4.6%
#6pinjaman peribadi bsn
1,600 vol1.7%

Where is Policystreet's audience located?

🇲🇾Malaysia98.4%
🇸🇬Singapore0.6%
🇮🇳India0.5%
🇺🇸United States0.3%
🇿🇼Zw0.2%

Device Distribution

Desktop41.2%
Mobile58.8%

What keywords does Policystreet rank for?

5 keywords
1bjak25.8K vol$0.33
2policystreet780 vol$0.45
3e hailing annual insurance170 vol
4policy streer140 vol
5renew roadtax online4.0K vol$0.16

How is Policystreet's SEO?

Meta Tags

title57 chars

PolicyStreet | Renew Car Insurance Online — Fast & Secure

description136 chars

Instantly renew your car insurance online. Choose comprehensive or third party, fire & theft coverage. Compare, get quotes & save today.

languageEN

Schema Types

Organization

Who works at Policystreet?

Loading leads...

What do customers think of Policystreet?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Policystreet

What is Policystreet's Revenue?
Policystreet generates approximately $13M in annual revenue. With 101 employees, that's $130,000 per employee.
What does Policystreet do?
Instantly renew your car insurance online. Choose comprehensive or third party, fire & theft coverage. Compare, get quotes & save today.
How fast is Policystreet growing?
Policystreet has declined by 20.5% in the last 6 months according to traffic data. employee count has changed by 36% year over year.
How do people interact with Policystreet?
When visiting Policystreet, visitors view an average of 3.0 pages per visit, and spend around 10:08 on the site, and the bounce rate is 59.7%.
How do people find Policystreet?
45.5K people (97%) visit Policystreet directly. 729 (2%) find them through organic search. 750 (2%) come through paid advertising.
Who uses Policystreet?
Policystreet's top market is Malaysia with 46.2K visitors (98.4%). Singapore is 2nd with 291 (0.6%). India is 3rd with 217 (0.5%).
What technologies does Policystreet use?
Policystreet uses 10 technologies across their website including Fonts, CMS, Performance. Key technologies include Google Fonts, Ghost, Lazy Loading, Priority Hints.
Who are Policystreet's competitors?
Policystreet's main competitors include Emailage, SupplyPike, Payveris, SRS Acquiom, Wunder Capital. These companies operate in similar markets and compete for the same customer base.

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What are Policystreet's key pages?

Export policystreet.com Data

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Raw JSON Data

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About policystreet.com

Instantly renew your car insurance online. Choose comprehensive or third party, fire & theft coverage. Compare, get quotes & save today.

Company Overview

policystreet.com
Website
finance
Industry
#816,010
Global Rank
41.0K
Monthly Visitors
10
Technologies

policystreet.com Key Pages

Contact policystreet.com

Technology Stack

policystreet.com uses 10 technologies across their website including Google Fonts, Ghost, Lazy Loading, Priority Hints, and more.

Fonts

Google Fonts

CMS

Ghost

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Build Tools

Vite

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

41.0K
Monthly Visits
59%
Bounce Rate
1.7
Pages/Visit
0:38
Avg. Duration

policystreet.com receives approximately 41.0K monthly visitors and ranks #816,010 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:38 on the site.

The majority of policystreet.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is policystreet.com?
Instantly renew your car insurance online. Choose comprehensive or third party, fire & theft coverage. Compare, get quotes & save today.
What technologies does policystreet.com use?
policystreet.com uses 10 technologies including Google Fonts, Ghost, and 4 more. View the full tech stack analysis above.
How do I contact policystreet.com?
You can contact policystreet.com via email at [email protected].
What are policystreet.com's social media accounts?
policystreet.com is active on tiktok, twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is policystreet.com?
policystreet.com receives approximately 41.0K monthly visitors and ranks #816,010 globally. Traffic is growing by 2.1% month-over-month.

Related Searches

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This page provides publicly available information about policystreet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit policystreet.com directly at https://policystreet.com.