Polypipe isn't just another B2B manufacturer; it's a European infrastructure titan quietly generating €750M annually while battling a brutal digital reputation. With 44,000 monthly visitors landing on its site, the real story isn't the piping—it's the paradox of scale versus sentiment.

"In heavy industry, digital presence is the new frontline—Polypipe is winning the traffic war but losing the trust battle."

Polypipe's tech stack tells a story of incremental evolution, not revolution. They're using jQuery, Bootstrap, and Zendesk—solid, reliable tools for a B2B giant, but hardly cutting-edge. The lack of structured data or advanced schema markup is a glaring missed opportunity for a company with such specific product names. Their social presence is minimal (just YouTube and LinkedIn), and the absence of a robust content strategy beyond a basic blog means they're leaving authority on the table. For product leaders, this is a case study in how established players often underinvest in digital experience until it's too late.

• Brand dominance drives traffic, but specificity is where growth hides (e.g., 'supply and install permavoid diffuser'—330 monthly searches)
• A 1.8-star rating in 2024 is a strategic emergency, not a footnote
• Their tech stack is functional but outdated—no modern frameworks, no headless CMS, no dynamic personalization
• The careers page is hosted on Workday, signaling enterprise maturity but disconnected from the main brand experience