pooliestudios.com
pooliestudios.com
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The Invisible Studio: Unpacking Poolie
A $1.6M revenue studio with zero web presence. The ultimate ghost ship or stealth master?
In an industry obsessed with visibility, Poolie Studios operates like a ghost ship. With a respectable $1.6M in revenue and 18 employees, their digital footprint is statistically zero. This isn't a failure of marketing; it's a deliberate strategy.
"If you find them via Google, you weren't supposed to find them at all."
The Anti-Agency Model
Most design studios bleed money into SEO and content marketing. Poolie appears to have skipped the playbook entirely. With 18 people and $1.6M revenue, they are pulling in roughly $88k per employee—a healthy ratio for a boutique outfit. But with zero organic traffic, every single lead must come from referrals or direct outreach. This is a high-trust, closed-loop business model.
The Human Stack
The roster is small but specific. CEO Alexander Kaiser and UX/UI Designer Vincent Doose anchor the team. In a stack of 18, leadership is hands-on. There’s no room for middle management bloat. This suggests a culture of high-velocity execution where the founders are likely still in the Figma files and the codebase.
The 'N/A' status across their tech stack and social profiles isn't an omission; it's a shield. By leaving no breadcrumbs, Poolie Studios forces potential clients to pick up the phone or rely on network effects. They aren't playing the 'content game'—they are playing the 'quality game.'
- Revenue-per-employee is optimized for a boutique service firm.
- Zero reliance on inbound SEO traffic (a rare luxury).
- Leadership team is small and likely embedded in delivery.
- The lack of a public portfolio suggests high NDAs or exclusive partnerships.
The Ultimate Insider Play
Poolie Studios proves you don't need a website if your network is strong enough. For founders, the lesson is clear: stop optimizing for clicks and start optimizing for relationships.
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