pooltogether.com
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PoolTogether: The Lottery That Pays You
A permissionless protocol for saving and winning, powered by DeFi yield.
In a world where traditional savings accounts offer negligible interest, PoolTogether reimagines the concept by combining the thrill of a lottery with the safety of principal protection. It’s not gambling; it’s a prize-linked savings protocol where you can’t lose your deposit, but you can win big.
"PoolTogether isn't just a DeFi protocol; it's a behavioral hack that turns saving into a game."
The User Experience
Users deposit stablecoins (like USDC) into a pool. Instead of earning individual interest, the collective yield generates a prize pool. One lucky winner per week claims the interest, while everyone else gets their full principal back. With 46% direct traffic, the brand has established a loyal, returning user base that bypasses search engines to engage with the protocol.
Growth & Metrics
Despite a modest 6,672 monthly visits, PoolTogether commands a $56.8M revenue stream, indicating high-value transactions per user. The traffic distribution shows a reliance on direct engagement rather than broad SEO discovery, suggesting a product that thrives on community and word-of-mouth rather than mass-market advertising.
The protocol operates on a 'No-Loss' premise, a powerful psychological hook. By leveraging yield-generating strategies under the hood, it abstracts away the complexity of DeFi for the end-user. They simply deposit, wait, and hope to win. It’s a simplified entry point into the broader world of decentralized finance.
- Principal Protection: Users never lose their initial deposit, only the potential yield.
- Permissionless: Anyone can deploy a prize pool or integrate the protocol.
- Yield Aggregation: Underlying funds are deployed to yield sources like Aave or Compound.
The Verdict: Gamified Finance
PoolTogether proves that financial products don't have to be boring to be effective. By leveraging the psychology of lotteries, they have created a sticky, high-revenue DeFi staple.
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PoolTogether
The permissionless protocol for saving and winning.
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About pooltogether.com
The permissionless protocol for saving and winning.
Company Overview
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Technology Stack
pooltogether.com uses 12 technologies across their website including Font Awesome, HSTS, Cloudflare, Netlify, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
Cloudflare, Netlify
Analytics & Marketing
Fathom
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
Traffic & Audience
pooltogether.com receives approximately 6.7K monthly visitors and ranks #2,893,322 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:20 on the site.
The majority of pooltogether.com's traffic comes from undefined, undefined, .
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