popl.co
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Popl: The Event ROI Machine
How a digital business card startup built a $34M GTM platform for conferences
In a world drowning in paper business cards and fragmented event data, Popl identified a brutal inefficiency: B2B sales teams spending 30% of their conference budget on manual lead entry. They didn't just build a digital business card; they built an entire revenue engine for in-person sales.
"Popl isn't selling digital cards; they're selling measurable event ROI. That's the pivot that took them from a consumer app to a B2B powerhouse."
The Pivot That Mattered
The data tells a story of strategic evolution. While their top keyword is still 'digital business card' (14.7k volume), their second most popular search is 'shot show 2026' (20.6k volume)—a massive trade show. This reveals their true market: high-stakes industry events where capturing leads is the primary metric of success. They've moved from B2C novelty to B2B necessity.
The Enterprise Wedge
With 86 employees generating $34.4M in revenue, Popl boasts an impressive $400k+ revenue per employee. This efficiency suggests they've found a high-value wedge into enterprise sales. Their platform isn't just an app; it's a workflow tool that syncs directly to Salesforce, HubSpot, and other CRMs, eliminating the 'post-conference data entry' nightmare that plagues sales ops teams.
- Universal badge scanning that works without proprietary hardware
- Real-time CRM enrichment that updates contact records instantly
- ROI dashboards that prove event value to C-level executives
- A PWA strategy that works on any device without app store friction
Their tech stack—jQuery, Bootstrap, Tailwind—suggests a pragmatic approach focused on speed and reliability over bleeding-edge frameworks. With a 4.1/5 Trustpilot rating from 989 reviews, they've clearly solved a painful problem. The 51% direct traffic indicates strong brand recall; users don't stumble upon Popl, they seek it out before events.
The B2B Event Stack is Fragile
Popl is building the infrastructure for the return of in-person sales
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Open Graph Image
http://popl.co/cdn/shop/files/OG_static_1.png?v=1738598058&width=2048
Meta Tags
Popl | The In-Person Go-To-Market Platform For Events & Conferences
The In-Person GTM Platform for teams driving revenue from conferences & events. Scan badges, capture leads, enrich contact info & sync every lead to your CRM. Measure event ROI and eliminate manual work.
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Reviews (20)
For me the customer service quality is…
For me the customer service quality is top of the line. Very responsive and they follow up on you to make sure everything is ok. Also, the product it self is the best choice I made for our company. I highly recommend it if you want to keep your business to the current.
Great
Great! Quick response and resolution.
great experience
great experience, super helpful. changed my business for the better!!!
Older clientele
I have a large number of older clients, it’s tough for many of them to navigate their phones. This has made it much easier. Also when I’m out and don’t have my cards with me, I’m able to transfer my information easily.
The BEST
The BEST! Glad I decided to go with this company! Makes marketing & networking so much easier.
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About popl.co
The In-Person GTM Platform for teams driving revenue from conferences & events. Scan badges, capture leads, enrich contact info & sync every lead to your CRM. Measure event ROI and eliminate manual work.
Company Overview
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Technology Stack
popl.co uses 24 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
Facebook Pixel
Traffic & Audience
popl.co receives approximately 217.0K monthly visitors and ranks #222,047 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:37 on the site.
The majority of popl.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about popl.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit popl.co directly at https://popl.co.