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porcelanosa.com

Visit414.6K/mo$1.4B4.0K25 Leads
Deep Dive

Porcelanosa: The Digital Titan of Heavy Industry

How a 40-year-old ceramics giant built a 1.7M backlink empire online

In the dusty, traditional world of heavy industry, Porcelanosa isn't just playing the digital game—they are rewriting the rules. While competitors cling to legacy distribution, Porcelanosa commands a digital footprint that rivals modern SaaS companies, generating over 400,000 monthly visits to a domain valued by its sheer organic dominance.

$1.38B
Annual Revenue
1.74M
Backlinks
63%
Organic Traffic
4,676
Trustpilot Reviews

"They don't just sell tiles; they dominate the search bar. With 1.7 million backlinks, they've built a digital moat that no competitor can easily cross."

The Human-Centric B2B Engine

Unlike typical heavy industry firms that hide behind corporate facades, Porcelanosa's traffic strategy is deeply human. 30% of their traffic is direct—meaning architects, designers, and homeowners are typing 'Porcelanosa' into their browsers by instinct. Their team, including specialists like Katerina Voulkidis (Architectural & Design Consultant), bridges the gap between raw manufacturing and high-end design, turning a commodity product into a luxury brand experience online.

The SEO Fortress

The data reveals a masterclass in organic capture. With 414,637 monthly visits and a global rank of #82,356, Porcelanosa isn't relying on paid ad spend. They rank for 'porcelanosa' (22,040 volume) and capture misspellings like 'pocelanosa' and 'porcela nosa'—cornering the market on intent. This 63% organic traffic share suggests a content strategy that educates before it sells, positioning them as industry thought leaders rather than just vendors.

The Trustpilot score of 4.1/5 with nearly 5,000 reviews is the secret weapon. In an industry plagued by supply chain delays and complex logistics, this social proof converts skeptical B2B buyers. It transforms a heavy industrial entity into a consumer-friendly brand, a rare feat for a company with nearly 4,000 employees and complex global logistics.

  • Dominant Brand Recall: 30% direct traffic proves top-of-mind awareness.
  • Global Reach: Traffic spans undefined markets (likely EU, UK, Americas).
  • Revenue Efficiency: $1.3B revenue with a lean digital-first approach.
  • Talent Integration: Sales and Design consultants are front-facing in the digital strategy.
No visible modern tech stack (0 technologies detected) suggests legacy backend.
Focuses purely on content and authority over flashy tech.
Top countries are undefined, hinting at potential tracking or global fragmentation.
Massive backlink profile compensates for any tech stack limitations.

The Unseen Digital Giant

Porcelanosa proves that even in heavy industry, the winner is whoever owns the search results, not just the factory floor.

How much traffic does Porcelanosa get?

Traffic & Engagement

298.7K
Monthly Visits
-10.0%
7.9
Pages/Visit
11:55
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend-22%
381.9K
Oct 2025
Oct
331.8K
Nov 2025
Nov
298.7K
Dec 2025
Dec

Rankings

#131,777
Global Rank
#85,011
United States Rank
Retail
Category

Backlinks & Authority

1.7M
Backlinks
9.5K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend+24%
1.4M
Jul 2025
Jul
1.5M
Aug 2025
Aug
1.6M
Sep 2025
Sep
1.7M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.7M
Dec 2025
Dec

Search Traffic

Organic
312.5K
Paid
4.2K

Top Organic Keywords

#2porcelanosa
14,800 vol5.2%
#1porcelanosa tile
1,300 vol2.8%
#1porcelanosa tiles
1,300 vol2.8%
#1porcelenosa
880 vol1.9%

Where is Porcelanosa's audience located?

🇺🇸United States28.5%
🇬🇧United Kingdom21.6%
🇪🇸Spain15.0%
🇲🇽Mexico7.7%
🇮🇹Italy5.2%

Device Distribution

Desktop42.3%
Mobile57.7%

What keywords does Porcelanosa rank for?

5 keywords
1porcelanosa22.0K vol$1.00
2porcela nosa820 vol$1.07
3pocelanosa570 vol
4porcelanosa company970 vol$1.06
5porcelanosa uk520 vol$1.00

Who works at Porcelanosa?

Loading leads...

What do customers think of Porcelanosa?

PORCELANOSA

PORCELANOSA

4.1
4,676 reviews
✓ Claimed

Categories

Countertop Store#82Bathroom Supply Store#100Ceramic Manufacturer#8Tile Store#25Natural Stone Supplier#23Flooring Contractor#37

Activity & Engagement

Reply Rate
88.32116788321169%
Avg. Reply Time
2.0 days
Claimed Date
3/26/2015

Contact Information

Address:
Units 1-6, Otterspool Way
Watford, GB

Reviews (20)

Filter by rating:
Mrs Lynsey Lucas
1/20/2026
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 1/20/2026
Very helpful

Very helpful

Amanda Morris
1/18/2026
🇬🇧 United Kingdom17 reviewsBasicLinkVerified
Experience date: 1/18/2026
Great selection of tiles and excellent customer service

Called into the Porcelanosa store in Croydon to get some ideas for a new bathroom. They had a vast amount of tiles on display. Rachel Camilleri, a Showroom Consultant was extremely helpful, offering advice on feature walls and sizing for small areas. Many thanks for your help, Amanda

Company Response1/20/2026

Hi Amanda, Many thanks for sharing your experience with us! Kindest regards,

Alexandra Inett
1/17/2026
🇬🇧 United Kingdom7 reviewsBasicLinkVerified
Experience date: 1/17/2026
Rachel Camilleri was incredibly helpful…

Rachel Camilleri was incredibly helpful - took the time to talk us through options and was extra lovely keeping our daughter entertained with colouring whilst we looked at options. Would absolutely recommend!

Company Response1/20/2026

Hi Alexandra, Many thanks for sharing your experience with us! Kindest regards,

Mr Akhtar
1/16/2026
🇬🇧 United Kingdom3 reviewsBasicLinkVerified
Experience date: 1/16/2026
I had a great experience at Porcelanosa…

I had a great experience at Porcelanosa thanks to Rachel Canilleri. She was kind, patient, and helpful while assisting me with tile selection. She took the time to answer all my questions and made the whole process easy and enjoyable

Company Response1/19/2026

Good morning, Many thanks for sharing your experience with us! Kindest regards,

Anthony Joss
1/16/2026
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 1/9/2026
Went in looking for a particular tap

Went in looking for a particular tap. Spoke to a wonderful member of staff, Sophie, so informative, friendly and double checked item to ensure everything was correct with our order. Product coming from Spain, so just waiting now, which is fine with us. Gives us confidence if we were to order more expensive items.

Company Response1/16/2026

Hi Anthony, Thanks for sharing your positive feedback with us! Much appreaciate it! Best regards,

Frequently Asked Questions about Porcelanosa

What is Porcelanosa's Revenue?
Porcelanosa generates approximately $1.4B in annual revenue. With 3,953 employees, that's $351,400 per employee.
How fast is Porcelanosa growing?
Porcelanosa has declined by 10.0% in the last 6 months according to traffic data. employee count has changed by 16% year over year.
How do people interact with Porcelanosa?
When visiting Porcelanosa, visitors view an average of 7.9 pages per visit, and spend around 11:55 on the site, and the bounce rate is 57.1%.
How do people find Porcelanosa?
312.5K (105%) find them through organic search. 4.2K (1%) come through paid advertising.
Who uses Porcelanosa?
Porcelanosa's top market is United States with 85.2K visitors (28.5%). United Kingdom is 2nd with 64.4K (21.6%). Spain is 3rd with 44.7K (15.0%).
Who are Porcelanosa's competitors?
Porcelanosa's main competitors include Tennals Group, Flypay, Victoria Miro, Resolver Group, Clarendon Fine Art. These companies operate in similar markets and compete for the same customer base.
What do customers think of Porcelanosa?
Porcelanosa has a Trustpilot score of 4.1 out of 5 (4 stars) based on 4,676 customer reviews.

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About porcelanosa.com

Company Overview

porcelanosa.com
Website
heavy_industry_and_engineering
Industry
#82,356
Global Rank
414.6K
Monthly Visitors
25+
Employees

Traffic & Audience

414.6K
Monthly Visits
39%
Bounce Rate
6.5
Pages/Visit
4:42
Avg. Duration

porcelanosa.com receives approximately 414.6K monthly visitors and ranks #82,356 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 4:42 on the site.

The majority of porcelanosa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is porcelanosa.com?
porcelanosa.com is a website that you can visit at https://porcelanosa.com. Use TechList.ai to discover the technologies, analytics, and company information about porcelanosa.com.
How popular is porcelanosa.com?
porcelanosa.com receives approximately 414.6K monthly visitors and ranks #82,356 globally. Traffic is declining by 7.8% month-over-month.

Related Searches

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This page provides publicly available information about porcelanosa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit porcelanosa.com directly at https://porcelanosa.com.