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porcelanosa.com
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Porcelanosa: The Digital Titan of Heavy Industry
How a 40-year-old ceramics giant built a 1.7M backlink empire online
In the dusty, traditional world of heavy industry, Porcelanosa isn't just playing the digital game—they are rewriting the rules. While competitors cling to legacy distribution, Porcelanosa commands a digital footprint that rivals modern SaaS companies, generating over 400,000 monthly visits to a domain valued by its sheer organic dominance.
"They don't just sell tiles; they dominate the search bar. With 1.7 million backlinks, they've built a digital moat that no competitor can easily cross."
The Human-Centric B2B Engine
Unlike typical heavy industry firms that hide behind corporate facades, Porcelanosa's traffic strategy is deeply human. 30% of their traffic is direct—meaning architects, designers, and homeowners are typing 'Porcelanosa' into their browsers by instinct. Their team, including specialists like Katerina Voulkidis (Architectural & Design Consultant), bridges the gap between raw manufacturing and high-end design, turning a commodity product into a luxury brand experience online.
The SEO Fortress
The data reveals a masterclass in organic capture. With 414,637 monthly visits and a global rank of #82,356, Porcelanosa isn't relying on paid ad spend. They rank for 'porcelanosa' (22,040 volume) and capture misspellings like 'pocelanosa' and 'porcela nosa'—cornering the market on intent. This 63% organic traffic share suggests a content strategy that educates before it sells, positioning them as industry thought leaders rather than just vendors.
The Trustpilot score of 4.1/5 with nearly 5,000 reviews is the secret weapon. In an industry plagued by supply chain delays and complex logistics, this social proof converts skeptical B2B buyers. It transforms a heavy industrial entity into a consumer-friendly brand, a rare feat for a company with nearly 4,000 employees and complex global logistics.
- Dominant Brand Recall: 30% direct traffic proves top-of-mind awareness.
- Global Reach: Traffic spans undefined markets (likely EU, UK, Americas).
- Revenue Efficiency: $1.3B revenue with a lean digital-first approach.
- Talent Integration: Sales and Design consultants are front-facing in the digital strategy.
The Unseen Digital Giant
Porcelanosa proves that even in heavy industry, the winner is whoever owns the search results, not just the factory floor.
How much traffic does Porcelanosa get?
Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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What keywords does Porcelanosa rank for?
5 keywordsWhat is Porcelanosa's revenue?
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PORCELANOSA
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Reviews (20)
Very helpful
Very helpful
Great selection of tiles and excellent customer service
Called into the Porcelanosa store in Croydon to get some ideas for a new bathroom. They had a vast amount of tiles on display. Rachel Camilleri, a Showroom Consultant was extremely helpful, offering advice on feature walls and sizing for small areas. Many thanks for your help, Amanda
Hi Amanda, Many thanks for sharing your experience with us! Kindest regards,
Rachel Camilleri was incredibly helpful…
Rachel Camilleri was incredibly helpful - took the time to talk us through options and was extra lovely keeping our daughter entertained with colouring whilst we looked at options. Would absolutely recommend!
Hi Alexandra, Many thanks for sharing your experience with us! Kindest regards,
I had a great experience at Porcelanosa…
I had a great experience at Porcelanosa thanks to Rachel Canilleri. She was kind, patient, and helpful while assisting me with tile selection. She took the time to answer all my questions and made the whole process easy and enjoyable
Good morning, Many thanks for sharing your experience with us! Kindest regards,
Went in looking for a particular tap
Went in looking for a particular tap. Spoke to a wonderful member of staff, Sophie, so informative, friendly and double checked item to ensure everything was correct with our order. Product coming from Spain, so just waiting now, which is fine with us. Gives us confidence if we were to order more expensive items.
Hi Anthony, Thanks for sharing your positive feedback with us! Much appreaciate it! Best regards,
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About porcelanosa.com
Company Overview
Traffic & Audience
porcelanosa.com receives approximately 414.6K monthly visitors and ranks #82,356 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 4:42 on the site.
The majority of porcelanosa.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about porcelanosa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit porcelanosa.com directly at https://porcelanosa.com.