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porter.in

13 technologies
VerifiedGrowingVisit3.7M/mo$1.7B3.9K13 Tech25 Leads
Deep Dive

Porter: India's Logistics Unicorn in Plain Sight

How a 3,932-person company captured 97% of India's transport market with $1.7B in revenue

While global logistics giants chase autonomous trucks and drone deliveries, Porter quietly built India's most dominant goods transport network. With $1.7B in revenue and nearly 4,000 employees, they've achieved what most startups dream of: market saturation without the hype cycle.

3.7M
monthly visits
58%
organic traffic
40%
direct traffic
Top 16K
global rank

"Porter isn't disrupting logistics with AI—they're dominating it with operational excellence and deep market understanding."

The Invisible Infrastructure

With 97.5% of traffic from India, Porter has achieved something remarkable: geographic concentration that borders on monopoly. Their 3.7M monthly visits aren't driven by viral marketing but by functional necessity—businesses that simply need to move goods. The 40% direct traffic rate is the holy grail of B2C/B2B platforms: users don't search for alternatives because Porter is the default.

The Search Reality

Their top keyword 'porter' gets 270K monthly searches—more than most logistics companies' entire marketing budget. But the real insight is in the misspellings: 'poter' (5,790 searches) shows brand recognition bleeding into everyday vocabulary. When users typo your brand name, you've won the mental real estate battle.

Porter's tech stack reveals their pragmatic approach: Next.js for performance, Tailwind for speed, and PWA for accessibility. They're not chasing bleeding-edge tech—they're building reliable, fast, and accessible tools. The 8,964 backlinks and 3.2 Trustpilot rating tell the story of a company that delivers on promises but still has room to improve customer experience.

  • Market dominance through operational density, not technological breakthrough
  • 40% direct traffic indicates product-market fit that transcends marketing
  • Revenue per employee of ~$427K suggests exceptional operational efficiency
  • Single-market focus (India) as a strength, not a limitation
No global expansion strategy visible
Dominates home market with 97%+ traffic concentration
Low Trustpilot rating (3.2/5) suggests experience gaps
Massive organic search presence reduces CAC
Single review indicates under-utilized social proof
Functional product over flashy features

The Quiet Unicorn

Porter proves that in logistics, execution beats innovation. Their $1.7B revenue and market dominance come from solving a fundamental problem reliably—not from chasing the next tech trend.

What tech stack does Porter use?

27 detected
Security1
Error Tracking1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Static
G
Google Tag Manager
S
Sentry
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
B
Bing
M
Microsoft Clarity
F
Facebook

How much traffic does Porter get?

Traffic & Engagement

4.7M
Monthly Visits
-7.4%
1.7
Pages/Visit
7:02
Avg. Duration
83%
Bounce Rate
Monthly Traffic Trend-5%
4.9M
Oct 2025
Oct
5.0M
Nov 2025
Nov
4.7M
Dec 2025
Dec

Rankings

#12,467
Global Rank
#880
India Rank
Transportation and Logistics
Category

Backlinks & Authority

9.0K
Backlinks
2.0K
Ref. Domains
54
Authority Score
Low
Penalty Risk
Backlinks Trend+31%
6.8K
Jul 2025
Jul
7.0K
Aug 2025
Aug
6.9K
Sep 2025
Sep
7.7K
Oct 2025
Oct
8.5K
Nov 2025
Nov
9.0K
Dec 2025
Dec

Search Traffic

Organic
1.2M
Paid
28.8K

Top Organic Keywords

#1porter
673,000 vol45.9%
#1porter app
90,500 vol6.2%
#2porter driver app
450,000 vol5.0%
#1porter service
40,500 vol2.8%
#1porter customer care number
33,100 vol2.3%

Where is Porter's audience located?

🇮🇳India97.1%
🇺🇸United States1.6%
🇸🇦Saudi Arabia0.3%
🇳🇱Netherlands0.2%
🇰🇷South Korea0.1%

Device Distribution

Desktop4.1%
Mobile95.9%

What keywords does Porter rank for?

5 keywords
1porter270.8K vol$0.29
2porter login4.3K vol$0.12
3porter booking4.6K vol$0.14
4porter app3.6K vol$0.16
5poter5.8K vol$0.14

How is Porter's SEO?

Open Graph Image

OG Image preview
og:image

https://d16heqpiqe8phi.cloudfront.net/open-graph/fb/home/porter_logo_new_cmp.jpeg

Meta Tags

title61 chars

Reliable & Hassle-Free Goods Transportation in India - Porter

description169 chars

Porter - India's leading Goods Transport Agency, promises reliable and hassle-free transport. Porter's commitment is to make goods transport, intercity courier services.

languageEN-IN

H1 Tags

h1Delivery hai?
h1#HoJayega!
h1Delivery hai?

Who works at Porter?

Loading leads...

What do customers think of Porter?

porter.in

porter.in

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
IN

Reviews (1)

Filter by rating:
nikul
10/13/2025
🇮🇳 India9 reviewsOrganicUnverified
Experience date: 10/13/2025
Very bad driver behavior and no support system is very bad

आज मैंने पोर्टर पर एक ऑर्डर किया। ड्राइवर मेरे पास आया, मैंने पार्सल उसे दे दिया। उसने सफलतापूर्वक डिलीवरी कर दी। मैंने ऐप से ऑनलाइन पेमेंट किया, और पेमेंट सफल भी हो गया। लगभग एक घंटे बाद ड्राइवर फिर से मेरे पास आया और बोला कि उसे पेमेंट नहीं मिला। मैंने उसे अपना बैंक स्टेटमेंट दिखाया, जिसमें साफ लिखा था कि पेमेंट मेरी तरफ से पोर्टर को हो चुका है। ड्राइवर ने कहा, “मुझे नहीं पता, मुझे मेरा पेमेंट मेरे जीपे नंबर पर चाहिए। तुम्हें डबल पेमेंट करना पड़ेगा, क्योंकि मुझे वापस आना पड़ा।” मैंने कहा, “मैंने जो पेमेंट करना था वो कर दिया, मेरे पास उसका सबूत है। आप पोर्टर से बात कीजिए, यह आपका और पोर्टर का मामला है।” उसने कहा, “आपका पेमेंट तो पोर्टर के वॉलेट में गया होगा।” मैंने वहां देखा तो ₹0 दिखा रहा था। मैंने कहा, “आप जो करना है कीजिए, यह आपका और पोर्टर का मामला है।” मैंने उसे इनवॉइस भी दिखाया, लेकिन वह झगड़ा करके चला गया। फिर मैंने कस्टमर केयर पर कॉल किया, लेकिन वह सिर्फ एक बॉट कॉल निकला। कुछ देर बाद ड्राइवर का कॉल आया, उसने कहा कि अब उसे पेमेंट मिल गया है। मैंने कहा, “तो फिर यहां आकर तमाशा करने का क्या फायदा?” उसने कहा, “गलती तुम्हारी है।” मैंने कहा, “यह मामला तुम्हारा और पोर्टर का है, मुझे बीच में क्यों ला रहे हो?” उसने कहा, “अब तुम पोर्टर से फिर बुक करके देखो, मैं देखता हूं तुम्हारा पार्सल कैसे डिलीवर होता है।” ड्राइवर और पोर्टर — दोनों की तरफ से बहुत खराब अनुभव रहा। कृपया इस ऐप का उपयोग न करें, कोई और ऐप इस्तेमाल करें। Today, I placed an order through Porter. The driver arrived, and I handed over the parcel. He successfully delivered it. I made the payment online through the application, and the payment was successful. After about an hour, the driver came back to me and said that he hadn’t received the payment. I showed him my bank statement, proving that the payment was made from my side to Porter. The driver told me, “I don’t know, I need my payment on GPay on my number. You should pay again because I came back here.” I told him, “I’ve already made the payment, and I have proof. You should contact Porter — this is your issue, not mine.” He said, “The payment you made must have gone to Porter’s wallet.” I checked there, but it showed ₹0. I said, “Do whatever you need to, this is between you and Porter.” I even showed him the invoice, but he argued and left. Then I called customer care, but it was just a bot call. Later, the driver called me again and said that he had now received the payment. I asked him, “Then what was the point of creating a scene here?” He said, “It was your mistake.” I replied, “This issue is between you and Porter. Why are you involving me in it?” He then said, “Now try booking through Porter again; I’ll see how your parcel gets delivered.” It was a very bad experience with both the driver and Porter. Please use another application, not this one.

Frequently Asked Questions about Porter

What is Porter's Revenue?
Porter generates approximately $1.7B in annual revenue. With 3,932 employees, that's $427,000 per employee.
What does Porter do?
Porter - India's leading Goods Transport Agency, promises reliable and hassle-free transport. Porter's commitment is to make goods transport, intercity courier services.
How fast is Porter growing?
Porter has declined by 7.4% in the last 6 months according to traffic data. employee count has changed by 46% year over year.
How do people interact with Porter?
When visiting Porter, visitors view an average of 1.7 pages per visit, and spend around 7:02 on the site, and the bounce rate is 83.4%.
How do people find Porter?
3.5M people (74%) visit Porter directly. 1.2M (25%) find them through organic search. 28.8K (1%) come through paid advertising.
Who uses Porter?
Porter's top market is India with 4.5M visitors (97.1%). United States is 2nd with 75.4K (1.6%). Saudi Arabia is 3rd with 15.7K (0.3%).
What technologies does Porter use?
Porter uses 13 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Google Fonts, HSTS, Sentry.
Who are Porter's competitors?
Porter's main competitors include Round The Clock Logistics Pvt. Ltd., Holisol, Pentagon International Freight Solutions Pvt, Cogoport, Contract Logistics Pvt. Ltd.. These companies operate in similar markets and compete for the same customer base.
What do customers think of Porter?
Porter has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About porter.in

Porter - India's leading Goods Transport Agency, promises reliable and hassle-free transport. Porter's commitment is to make goods transport, intercity courier services.

Company Overview

porter.in
Website
business_and_consumer_services
Industry
#15,659
Global Rank
3.7M
Monthly Visitors
13
Technologies
25+
Employees

Contact porter.in

Technology Stack

porter.in uses 13 technologies across their website including Google Fonts, HSTS, Sentry, and more.

Fonts

Google Fonts

Security

HSTS

Error Tracking

Sentry

Advertising

Microsoft Ads, Facebook Pixel

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

3.7M
Monthly Visits
39%
Bounce Rate
3.4
Pages/Visit
2:53
Avg. Duration

porter.in receives approximately 3.7M monthly visitors and ranks #15,659 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:53 on the site.

The majority of porter.in's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is porter.in?
Porter - India's leading Goods Transport Agency, promises reliable and hassle-free transport. Porter's commitment is to make goods transport, intercity courier services.
What technologies does porter.in use?
porter.in uses 13 technologies including Google Fonts, HSTS, and 7 more. View the full tech stack analysis above.
How do I contact porter.in?
You can contact porter.in via email at [email protected] or through their contact page.
What are porter.in's social media accounts?
porter.in is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is porter.in hiring?
Check porter.in's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is porter.in?
porter.in receives approximately 3.7M monthly visitors and ranks #15,659 globally. Traffic is growing by 6.4% month-over-month.

Related Searches

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This page provides publicly available information about porter.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit porter.in directly at https://porter.in.