portswigger.net
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PortSwigger: The Unsung Titan of Web Security
How a UK-based company quietly dominates the $8B web security market
In a world obsessed with flashy AI startups, PortSwigger.net operates in the shadows of the internet's most critical layer: web application security. With 1.5M monthly visitors and a tool that's become the de facto standard for penetration testers, this isn't just a software company—it's the invisible backbone of modern cybersecurity.
"They don't sell security tools—they sell the industry standard."
The Professional's Choice
PortSwigger doesn't target the masses—they target the professionals who secure the masses. With 215 employees and $35.7M in revenue, they've built a business where efficiency reigns supreme: that's $166K revenue per employee. The traffic data reveals their secret: 40% direct traffic means security professionals aren't just finding them—they're bookmarking them. When you need to test a web app, you don't search for 'security tools'—you type 'portswigger.net' directly.
The SEO Moat
While competitors fight for generic 'web security' keywords, PortSwigger owns the search intent for their brand ecosystem. With 'burp suite' generating 80K+ monthly searches alone, they've turned their flagship product into a category keyword. This isn't accidental—it's strategic dominance. Their 51% organic traffic share means they're not paying for every visitor; they're earning them through product excellence and community trust.
The tech stack tells a story of deliberate modernization. They've moved from legacy systems to Vite and Tailwind CSS, signaling a commitment to developer experience. Yet they retain Google Analytics and Matomo for dual-layer tracking—a sophisticated approach to understanding their technical audience. The HSTS implementation shows they eat their own dog food: security isn't just what they sell, it's how they operate.
- 1.5M monthly visits with minimal marketing spend
- 40% direct traffic—unheard of in B2B SaaS
- 800K+ backlinks from the security community
- Revenue per employee of $166K (top quartile)
The Unsexy Empire
PortSwigger proves that in B2B, boring is beautiful. While others chase AI hype, they've built a $35M+ business by being the most reliable tool in the security professional's kit. Their 1.5M monthly visitors aren't just traffic—they're a testament to product-market fit so perfect it borders on inevitability.
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5 keywordsHow is Portswigger's SEO?
Meta Tags
Web Application Security, Testing, & Scanning - PortSwigger
PortSwigger offers tools for web application security, testing, & scanning. Choose from a range of security tools, & identify the very latest vulnerabilities.
H1 Tags
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Burp Suite
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Reviews (2)
Learn everything with web app sec!
Really good academy to learn everything related to web app security! 10/10 and its free too except that their tool costs but that has a free version as well, cannot really complain.
Good tool for security assessments
Good tool for security assessments which provide clear insights and reports. We often use it as part of our cybersecurity toolkit during penetration tests. The license start from a 1-Year at €449, which is a bit of a barrier for a starter or if you want to try the more advanced features without getting a yearly plan.
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About portswigger.net
PortSwigger offers tools for web application security, testing, & scanning. Choose from a range of security tools, & identify the very latest vulnerabilities.
Company Overview
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Technology Stack
portswigger.net uses 13 technologies across their website including HSTS, PHP, Amazon Web Services, AWS CloudFront, and more.
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Matomo, Google Analytics
Performance
Lazy Loading
Traffic & Audience
portswigger.net receives approximately 1.5M monthly visitors and ranks #33,184 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 4:42 on the site.
The majority of portswigger.net's traffic comes from undefined, undefined, .
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This page provides publicly available information about portswigger.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit portswigger.net directly at https://portswigger.net.