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Possip: The Anti-Survey Platform
How a niche survey tool hit $13.7M by ignoring the noise
While most survey platforms drown users in data, Possip is betting that less is more. They've built a $13.7M business by doing one thing: listening better.
"They're not building a survey tool. They're building a listening engine for organizations that actually care about feedback."
The Niche That Pays
Possip didn't chase the crowded enterprise survey market. They targeted schools and nonprofits—communities drowning in feedback but starved for insight. Their revenue proves it: $13.7M with just 76 employees means they're either incredibly efficient or wildly underpriced. The truth? They're both.
The Stealth Growth Playbook
Zero monthly visits. Zero organic traffic. Zero backlinks. Possip's growth story is written in invisible ink. This isn't a failure—it's a strategy. They're not optimizing for SEO; they're optimizing for relationships. While competitors chase keywords, Possip chases school districts and nonprofit boards.
The tech stack tells the story: jQuery, Bootstrap, Swiper. This isn't a startup chasing the latest React framework. It's a pragmatic tool built for reliability over flash. The founder, Shani Dowell, knows her audience—educators and nonprofit leaders don't care about your tech stack; they care about whether the survey works on a 10-year-old Chromebook.
- Built for the edge cases: Schools with limited IT support, nonprofits with volunteer staff
- Revenue efficiency: $180K per employee (above SaaS industry average)
- No vanity metrics: Zero focus on SEO, all focus on retention
- The anti-platform: No fancy dashboards, just actionable insights
The $13.7M Question
Can you build a unicorn by ignoring the playbook? Possip's betting yes.
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Possip | Online Survey Platform, Listening Tools & Insights
Simple, impactful surveys for schools, nonprofits & businesses — engage communities, collect feedback, and drive meaningful change.
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About possipit.com
Simple, impactful surveys for schools, nonprofits & businesses — engage communities, collect feedback, and drive meaningful change.
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possipit.com uses 25 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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