postie.com
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Postie: The Data-Driven Rebirth of Direct Mail
Turning an old-school channel into a performance marketing powerhouse
While the world obsessed over digital ad saturation, Postie quietly built a $6.1M business by weaponizing the one channel digital can't replicate: physical mail. They're not sending flyers; they're executing targeted campaigns with digital-level precision.
"Postie is doing for direct mail what email marketing platforms did for newsletters—turning an analog channel into a measurable, data-driven engine."
The Inversion of Traffic
The traffic split is telling: 54% direct versus 29% organic. This isn't a company chasing SEO keywords; it's a product with strong word-of-mouth and repeat usage. Their top keyword isn't a feature—it's their brand name. This signals a mature, sticky product where users seek them out specifically, not just browsing for solutions.
The Niche is the Product
Postie's keyword strategy reveals their precise targeting: 'postie incrementality' (130 volume) and 'fedex direct mail remarketing' (110 volume). They aren't competing on broad terms; they're capturing high-intent users looking for measurement and logistics integration. This is a B2B play focused on performance marketers who need attribution, not just delivery.
The tech stack—jQuery, Tailwind, Bootstrap—suggests a pragmatic, functional build rather than a bleeding-edge frontend showcase. This aligns with their B2B focus: reliability over flash. With $9.9M in funding, they've scaled to $6.1M revenue efficiently, proving their model in a space where digital fatigue is driving marketers back to physical channels.
- Direct traffic dominance signals strong brand equity in a niche market
- Keyword strategy targets high-intent, measurement-focused queries
- Efficient revenue-to-funding ratio ($6.1M on $9.9M) suggests capital efficiency
The Analog Moat
In a digital world, physical mail becomes the scarce attention channel. Postie owns the infrastructure to measure it.
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Postie
Turn Direct Mail into a data-driven performance marketing channel. Digital capabilities in ad platforms are available for Direct Mail.
Direct Mail Platform | Postie
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About postie.com
Turn Direct Mail into a data-driven performance marketing channel. Digital capabilities in ad platforms are available for Direct Mail.
Company Overview
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Technology Stack
postie.com uses 13 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Traffic & Audience
postie.com receives approximately 7.1K monthly visitors and ranks #2,646,998 globally. The website has a bounce rate of 66% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:17 on the site.
The majority of postie.com's traffic comes from .
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