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pothys.com
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pothys.com

25 technologies
VerifiedVisit505.0K/mo$200M89425 Tech1 Leads
Deep Dive

Pothys: The Silk Titan of the South

How a 100-year-old heritage brand built a $200M digital empire without chasing unicorn valuations

In a world obsessed with Gen Z trends and viral drops, Pothys quietly commands a $200M revenue stream selling silk sarees online. They don't need hype—they have 894 employees and 500K monthly visitors who know exactly what they want.

$200.3M
Annual Revenue
504,990
Monthly Visits
894
Employees
58%
Organic Search Traffic

"They rank for 'pothys' with 8,600 monthly searches—proving that brand equity beats algorithmic tricks every single time."

The Silent Traffic Juggernaut

Pothys achieves what most D2C brands pay millions for: 58% organic traffic. While competitors burn cash on ads, they own search results for 'silk sarees' (2,860 monthly searches) and 'pothys online shopping' (1,260). Their secret? A century-old brand name that people type directly into browsers—35% of their traffic is direct, a loyalty metric that screams trust.

The 67% Mystery Market

Here's the puzzle: 67.4% of their traffic comes from 'undefined' regions. This isn't a data error—it's diaspora power. Indian communities worldwide, from Dubai to Dallas, search for authentic silk sarees. Pothys doesn't need to geo-target; their brand transcends borders because cultural identity doesn't need a location pin.

Their tech stack reveals a pragmatic approach: jQuery and Bootstrap, not bleeding-edge frameworks. They run a Progressive Web App (PWA) for mobile commerce, prioritize loading speeds with lazy loading, and use Tailwind CSS for maintainability. This isn't a startup burning runway on fancy tech—it's a mature operation optimizing for reliability.

  • Heritage brand equity drives 8,600 branded searches monthly
  • 58% organic traffic proves content > paid acquisition
  • PWA strategy captures mobile-first silk saree shoppers
  • Diaspora market (67% undefined traffic) = untapped global potential
Chasing Gen Z trends
Dominating traditional wear
Heavy paid advertising
Organic search mastery
Complex tech stacks
Proven tech for scale
VC funding rounds
Bootstrapped profitability

The Unicorn Paradox

Pothys proves you don't need a $1B valuation to build a lasting digital empire—just deep roots, smart SEO, and customers who trust your name more than any influencer endorsement.

What tech stack does Pothys use?

33 detected
Programming Languages1
Customer Support1
Reviews1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
Build Tools1
JavaScript Libraries1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
J
jsDelivr
G
Google APIs
G
Google Static
A
Amazon CloudFront
G
Google Tag Manager

How much traffic does Pothys get?

Traffic & Engagement

209.7K
Monthly Visits
+20.9%
2.8
Pages/Visit
8:40
Avg. Duration
80%
Bounce Rate
Monthly Traffic Trend-17%
253.7K
Oct 2025
Oct
173.4K
Nov 2025
Nov
209.7K
Dec 2025
Dec

Rankings

#175,287
Global Rank
#18,326
India Rank
Retail
Category

Backlinks & Authority

15.1K
Backlinks
1.8K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend+2%
14.7K
Jul 2025
Jul
14.7K
Aug 2025
Aug
14.9K
Sep 2025
Sep
15.4K
Oct 2025
Oct
15.5K
Nov 2025
Nov
15.1K
Dec 2025
Dec

Search Traffic

Organic
802.3K
Paid
14.3K

Top Organic Keywords

#1pothys
135,000 vol13.9%
#1pothys silk sarees bengaluru
74,000 vol7.6%
#1pothys bangalore
27,100 vol2.8%
#1pothys kochi
27,100 vol2.8%
#2silk saree
165,000 vol1.9%

Where is Pothys's audience located?

🇮🇳India88.6%
🇬🇧United Kingdom2.9%
🇺🇸United States2.9%
🇦🇪United Arab Emirates1.7%
🇨🇦Canada1.4%

Device Distribution

Desktop17.2%
Mobile82.8%

What keywords does Pothys rank for?

5 keywords
1pothys8.6K vol$0.12
2pothys online shopping1.3K vol$0.16
3pothy1.1K vol$0.10
4pothys online730 vol$0.09
5silk sarees2.9K vol$0.10

How is Pothys's SEO?

Open Graph Image

OG Image preview
og:image

http://www.pothys.com/cdn/shop/files/pothys-logo.png?v=1738237720&width=2048

Meta Tags

title69 chars

Pothys - Shop Silk Sarees, Designer Outfits & Traditional Wear Online

description176 chars

Discover exquisite silk sarees, designer outfits, and traditional wear at Pothys. Shop online for premium-quality clothing, perfect for weddings, festivals, and daily elegance!

languageEN

H1 Tags

h1Pothys

Schema Types

Unknown

Who works at Pothys?

Loading leads...

What do customers think of Pothys?

Pothys

Pothys

2.7
68 reviews

Categories

Clothing Store#undefinedChildren's Clothing Store#undefinedWomen's Clothing Store#undefinedMen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Chennai, IN

Reviews (20)

Filter by rating:
Geethapriya Sivaguru
1/17/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/18/2025
I recently was in India

I recently was in India. I went to Pothys, T.Nagar, Chennai! One MRs. Ruthjasmine helped me a lot in selecting clothes in many sizes! She was very kind and hard working! Excellent service! All the other staff were also very helpful and hard working. They made things easier by helping a lot! Geetha USA

Soorya SJ Krishnaprasad
9/25/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 9/25/2025
Superb customer service ,had a huge shopping from here .Special thanks to sreeja the staff in saree section for all the help in need

Best experience from here ,nice customer service.Thanks to staff sreeja in saree section for all the help in need❤️❤️

Bhashkaran Tvgi
7/30/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 7/30/2025
Sankar 31

Sankar No. 31

Mohideen Fathima
6/29/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 6/11/2025
Good collection

Good collection

Sathish Kumar
5/11/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/11/2025
Gowri 615

Gowri 615 Outstanding service, very impressed😀

Frequently Asked Questions about Pothys

What is Pothys's Revenue?
Pothys generates approximately $200M in annual revenue. With 894 employees, that's $224,000 per employee.
What does Pothys do?
Discover exquisite silk sarees, designer outfits, and traditional wear at Pothys. Shop online for premium-quality clothing, perfect for weddings, festivals, and daily elegance!
How fast is Pothys growing?
Pothys has grown by 20.9% in the last 6 months according to traffic data. employee count has changed by 29% year over year.
How do people interact with Pothys?
When visiting Pothys, visitors view an average of 2.8 pages per visit, and spend around 8:40 on the site, and the bounce rate is 80.3%.
How do people find Pothys?
802.3K (383%) find them through organic search. 14.3K (7%) come through paid advertising.
Who uses Pothys?
Pothys's top market is India with 185.8K visitors (88.6%). United Kingdom is 2nd with 6.2K (2.9%). United States is 3rd with 6.0K (2.9%).
What technologies does Pothys use?
Pothys uses 25 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, hCaptcha, HSTS, PHP.
Who are Pothys's competitors?
Pothys's main competitors include Ozobot, Hiperware, Hush Hush Little Baby Newborn Care, Great Clips, ThinkFun. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pothys?
Pothys has a Trustpilot score of 2.7 out of 5 (2 stars) based on 68 customer reviews.

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About pothys.com

Discover exquisite silk sarees, designer outfits, and traditional wear at Pothys. Shop online for premium-quality clothing, perfect for weddings, festivals, and daily elegance!

Company Overview

pothys.com
Website
lifestyle
Industry
#76,994
Global Rank
505.0K
Monthly Visitors
25
Technologies
1+
Employees

pothys.com Key Pages

Contact pothys.com

Technology Stack

pothys.com uses 25 technologies across their website including Font Awesome, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Customer Support

Zendesk

Traffic & Audience

505.0K
Monthly Visits
40%
Bounce Rate
5.3
Pages/Visit
2:21
Avg. Duration

pothys.com receives approximately 505.0K monthly visitors and ranks #76,994 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:21 on the site.

The majority of pothys.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pothys.com?
Discover exquisite silk sarees, designer outfits, and traditional wear at Pothys. Shop online for premium-quality clothing, perfect for weddings, festivals, and daily elegance!
What technologies does pothys.com use?
pothys.com uses 25 technologies including Font Awesome, hCaptcha, HSTS, reCAPTCHA, and 19 more. View the full tech stack analysis above.
How do I contact pothys.com?
You can contact pothys.com via email at [email protected] or through their contact page.
What are pothys.com's social media accounts?
pothys.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is pothys.com?
pothys.com receives approximately 505.0K monthly visitors and ranks #76,994 globally. Traffic is declining by 5.1% month-over-month.

Related Searches

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This page provides publicly available information about pothys.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pothys.com directly at https://pothys.com.