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Potloc: The $34M Survey Platform for Elite Firms
How a 216-person Canadian startup built a moat in the high-stakes world of consulting and PE research.
In the opaque world of consulting and private equity, where a single flawed data point can sink a $100M deal, Potloc isn't just running surveys—it's engineering certainty. This Montreal-based powerhouse has quietly built an all-in-one platform that powers the due diligence processes of the world's most demanding firms.
"Potloc isn't competing with SurveyMonkey on features—it's competing with McKinsey's internal research teams on speed and reliability."
The Elite Client Trap
Potloc's revenue tells the real story: $33.7M from just 216 employees means an astonishing $156K revenue per employee. This isn't a volume play—it's a high-margin, enterprise-focused moat. Their clients aren't small businesses; they're the consulting and PE firms that can afford premium research. The 41% direct traffic share confirms this: decision-makers aren't discovering Potloc through SEO, they're typing the URL directly into their browser because it's become a daily tool in their workflow.
The Traffic Paradox
Here's what's fascinating: Potloc gets only 16% of its traffic from organic search. For a B2B platform, this is either a weakness or a strategic masterstroke. With 1.2K monthly searches for 'potloc' versus 21K for 'dynata' (a competitor), they're not playing the keyword game. Instead, they're building a brand that's discovered through referrals, demos, and word-of-mouth in closed boardrooms. The 35 Trustpilot reviews—mostly negative—suggest they're prioritizing enterprise contracts over public sentiment.
The geographic breakdown reveals a deliberate strategy. With undefined traffic shares (likely due to privacy filters), the platform's reach is deliberately obscured—a smart move when your clients value discretion. The $18.2M in funding over multiple rounds suggests disciplined capital efficiency rather than growth-at-all-costs. Rodolphe Barrere and his team have built a machine that scales revenue without scaling headcount proportionally.
- Revenue per employee ($156K) rivals top-tier SaaS companies
- 41% direct traffic indicates a sticky, daily-use product
- Trustpilot score (1.8/5) suggests enterprise focus over consumer polish
- Competes with Dynata's 21K search volume by owning the workflow, not the keyword
- Funding efficiency: $18.2M to reach $33.7M revenue
The Silent Giant in Enterprise Research
Potloc proves that in B2B, being the daily tool beats being the most searched term. Their moat isn't SEO—it's indispensability.
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5 keywordsHow is Potloc's SEO?
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Potloc | All-in Survey Platform
The all-in survey platform powering the world's best consulting and private equity firms.
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Reviews (20)
Im American living in Egypt
Im American living in Egypt. I did a survey with pot loc and answered the questions. They sent my money via pay pal very fast
This bastard dont pay mocogold for surveys completed and don't accept email..call police
Cheater's........
Scam
Scam. Fill the review and the email confirmation shortly after confirmed there is no reward...
Be careful as they do not pay.
I made a few surveys for them and then got paid as promised, however I did not receive anything from the las 2 surveys. It leads me to believe it is a scam
Completed survey and 210 mocogold not…
Completed survey and 210 mocogold not received cheaters
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About potloc.com
The all-in survey platform powering the world's best consulting and private equity firms.
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Technology Stack
potloc.com uses 18 technologies across their website including Google Fonts, HSTS, cdnjs, unpkg, and more.
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cdnjs, unpkg, jsDelivr
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Cloudflare
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HubSpot
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Amplitude, Google Tag Manager, Google Analytics
Traffic & Audience
potloc.com receives approximately 165.6K monthly visitors and ranks #159,445 globally. The website has a bounce rate of 31% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 1:58 on the site.
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