9:41
pottersindustries.com
Screenshot of pottersindustries.com
pottersindustries.com favicon

pottersindustries.com

21 technologies
VerifiedVisit3.4K/mo$139M36521 Tech25 Leads
Deep Dive

The Invisible Giant of Glass

How a 100-year-old manufacturer quietly powers global infrastructure

Most drivers never see them, but every night, millions of micro glass beads make the road visible. Potters Industries has been manufacturing these invisible heroes for over a century, turning a simple material into critical infrastructure.

$138.7M
annual revenue
365
employees
47%
direct traffic
29%
organic search

"They don't compete for attention—they compete for safety. Every bead is engineered for retroreflection, not consumer appeal."

The B2B2C Paradox

Potters operates in a fascinating dual reality. Their B2B road safety division sells to governments and construction firms through long-term contracts, while their consumer division quietly supplies beads for crafts and industrial applications. This diversification shields them from economic cycles but creates a fragmented digital presence where 'potters' (1,530 monthly searches) often refers to unrelated pottery businesses, diluting their brand equity.

The Traffic Mystery

With only 3,387 monthly visits and a global rank of #5,072,987, Potters' web presence seems anemic for a $138M company. But this reveals their true nature: they're a relationship-driven manufacturer, not an e-commerce player. The 47% direct traffic suggests existing customers bookmark them, while the 29% organic search indicates they're found for specific technical queries like 'micro glass beads' (510 monthly volume).

Their tech stack tells a story of modernization—Vite, Tailwind CSS, and Bootstrap sit alongside legacy jQuery. This isn't a startup; it's a 100-year-old company carefully digitizing without disrupting existing workflows. The presence of RSS and Twitter Cards shows they're maintaining basic digital hygiene, but there's no evidence of aggressive SEO or content marketing.

  • 100+ years in glass bead manufacturing with proven safety applications
  • Dual revenue streams: infrastructure projects and consumer products
  • European leadership (Olga Montes) suggests international expansion
  • Sustainability focus (Ufuk Senturk) for future-proofing operations
No e-commerce functionality
Centuries of technical expertise
Minimal digital marketing presence
Stable, contract-based revenue
Generic domain challenges ('potter' vs 'Potters')
Critical infrastructure positioning
No visible product configurators or digital tools
Global manufacturing footprint

The Unsexy Infrastructure Play

Potters proves that in B2B manufacturing, deep expertise beats digital flash. Their low web traffic isn't a weakness—it's proof they're selling solutions, not chasing clicks.

What tech stack does Pottersindustries use?

26 detected
Programming Languages1
Customer Support1
E-commerce & Payments1
Web Standards2
Build Tools1
UI Libraries1
Tracking & Analytics5
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Analytics

How much traffic does Pottersindustries get?

Traffic & Engagement

3.4K
Monthly Visits
1.7
Pages/Visit
0:29
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-18%
4.1K
Oct 2025
Oct
3.6K
Nov 2025
Nov
3.4K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
47%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Pottersindustries's audience located?

🌍95.4%
🌍4.6%

What keywords does Pottersindustries rank for?

5 keywords
1scgms53004-6200 vol
2potters industries90 vol
3potter industries380 vol
4potters1.5K vol$1.13
5micro glass beads510 vol$0.82

How is Pottersindustries's SEO?

Meta Tags

title58 chars

Potters Beads - Road & Runway Markings - Micro Glass Beads

description155 chars

Visit us to learn why for over 100 years Potters Industries has been a leader in glass beads for reflective road and runway markings and consumer products.

languageEN-US

Schema Types

Unknown

Who works at Pottersindustries?

Loading leads...

What do customers think of Pottersindustries?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pottersindustries

What is Pottersindustries's Revenue?
Pottersindustries generates approximately $139M in annual revenue. With 365 employees, that's $379,938 per employee.
What does Pottersindustries do?
Visit us to learn why for over 100 years Potters Industries has been a leader in glass beads for reflective road and runway markings and consumer products.
How fast is Pottersindustries growing?
Pottersindustries employee count has changed by 11% year over year.
What technologies does Pottersindustries use?
Pottersindustries uses 21 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Pottersindustries's competitors?
Pottersindustries's main competitors include Dansons, Prosperity of Life, V's Barbershop, Harvest Group, Havenly. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Pottersindustries?

What are Pottersindustries's key pages?

Export pottersindustries.com Data

Download the complete tech stack, analytics, leads, and company data for pottersindustries.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About pottersindustries.com

Visit us to learn why for over 100 years Potters Industries has been a leader in glass beads for reflective road and runway markings and consumer products.

Company Overview

pottersindustries.com
Website
#5,072,987
Global Rank
3.4K
Monthly Visitors
21
Technologies
25+
Employees

pottersindustries.com Key Pages

pottersindustries.com Social Media

Contact pottersindustries.com

Technology Stack

pottersindustries.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Customer Support

Zendesk

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

3.4K
Monthly Visits
46%
Bounce Rate
1.7
Pages/Visit
0:29
Avg. Duration

pottersindustries.com receives approximately 3.4K monthly visitors and ranks #5,072,987 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.

The majority of pottersindustries.com's traffic comes from undefined, .

Frequently Asked Questions

What is pottersindustries.com?
Visit us to learn why for over 100 years Potters Industries has been a leader in glass beads for reflective road and runway markings and consumer products.
What technologies does pottersindustries.com use?
pottersindustries.com uses 21 technologies including Font Awesome, Google Fonts, PHP, and 15 more. View the full tech stack analysis above.
How do I contact pottersindustries.com?
You can contact pottersindustries.com via email at [email protected] or through their contact page.
What are pottersindustries.com's social media accounts?
pottersindustries.com is active on github, twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is pottersindustries.com hiring?
Check pottersindustries.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is pottersindustries.com?
pottersindustries.com receives approximately 3.4K monthly visitors and ranks #5,072,987 globally. Traffic is declining by 5.5% month-over-month.

Related Searches

pottersindustries.com pricingpottersindustries.com reviewspottersindustries.com alternativespottersindustries.com loginpottersindustries.com careerswhat is pottersindustries.compottersindustries.com tech stackpottersindustries.com contactpottersindustries.com vs competitorspottersindustries.com featureshow to use pottersindustries.compottersindustries.com integrations

This page provides publicly available information about pottersindustries.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pottersindustries.com directly at https://pottersindustries.com.