poultry.network
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Poultry Network: The Niche Playbook
How a hyper-specific B2B news service quietly commands a $4.3M revenue engine
In an era of broad aggregators, Poultry Network proves that depth beats breadth. By serving commercial broiler and egg farmers with laser-focused market data and news, they've built a sustainable $4.3M revenue engine on just 31 employees.
"They don't need millions of visitors—just the right ones willing to pay for actionable poultry intelligence."
The Niche Fortress
While media giants fight for general audiences, Poultry Network operates in a fortified niche. Their top keywords reveal their playbook: 'beaverlodge poultry farm' (80 monthly searches) and 'chlorinated chicken' (2,990 searches) aren't vanity terms—they're commercial intent signals from an industry where data drives billion-dollar decisions.
The Revenue Mathematics
At $4.3M revenue with 31 employees, they're generating ~$139K per employee—strong for a publishing model. The 55% organic traffic share suggests they've mastered SEO for commercial keywords, while 32% direct traffic indicates a loyal, returning professional audience checking daily market updates.
Their tech stack is pragmatic rather than flashy—jQuery, Tailwind CSS, Bootstrap. No blockchain, no AI hype. They use Google Analytics and Sentry for reliability, not innovation theater. This is a business built on delivering consistent value to a specific audience, not chasing trends.
- Hyper-targeted audience: Commercial broiler and egg farmers only
- Monetization clarity: Free newsletter as top-of-funnel, premium data likely behind paywall
- Geographic focus: 100% traffic from 'undefined' country—likely US-centric with international reach
- Social proof: Active on Twitter, Facebook, LinkedIn—meeting farmers where they are
- Sustainability hub: Shows forward-thinking beyond just news delivery
The Quiet Billion-Dollar Playbook
Poultry Network proves that in B2B media, being the essential daily resource for a specific industry beats being a footnote in a crowded generalist market. They're not building for scale—they're building for indispensability.
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Meta Tags
Poultry Network | Egg and Poultrymeat News and Market Updates
Poultry Network is a leading news service for commercial broiler and egg farmers, offering analysis, insight and market data. Free Newsletter
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About poultry.network
Poultry Network is a leading news service for commercial broiler and egg farmers, offering analysis, insight and market data. Free Newsletter
Company Overview
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Technology Stack
poultry.network uses 15 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Push Notifications
Pusher
Email Marketing
Mailchimp
Traffic & Audience
poultry.network receives approximately 3.7K monthly visitors and ranks #5,159,888 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 2:10 on the site.
The majority of poultry.network's traffic comes from .
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