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Power2Practice: The Niche EMR Powerhouse
How a 23-person team built a $2.3M revenue business serving functional medicine's elite.
In the crowded world of Electronic Medical Records, Power2Practice isn't trying to be everything to everyone. Instead, it has surgically targeted the high-margin functional and integrative medicine market, becoming the exclusive EMR endorsed by the American Academy of Anti-Aging Medicine (A4M).
"Power2Practice proves that dominating a niche vertical is more profitable than fighting for scraps in the general market."
The A4M Moat
By securing an exclusive endorsement from A4M, Power2Practice effectively created a captive audience. Functional medicine is a high-touch, cash-based specialty where practitioners need specific tools—like lab ordering and supplement prescribing—that generalist EMRs often lack. This endorsement isn't just marketing; it's a distribution channel that filters out 99% of the medical market, leaving them with a highly qualified, ready-to-buy lead list.
Traffic & The 'Evexia' Factor
With only 2,173 monthly visits, the volume seems low—until you analyze the intent. The top organic keywords reveal a strategic pivot or acquisition strategy. 'Evexia login' (920 volume) and 'Evexia diagnostics' (410 volume) suggest a rebranding or a tightly integrated partnership where Power2Practice is absorbing the user base of Evexia. This explains the high direct traffic (45%); these aren't cold visitors, but existing practitioners logging into a daily workflow tool.
The tech stack is lean but effective. Using jQuery, Bootstrap, and Tailwind CSS indicates a focus on rapid, stable development over flashy, bleeding-edge frameworks. For a medical tool, reliability trumps novelty. The presence of PWA (Progressive Web App) technology is a smart play, allowing practitioners to access patient data securely from any device without the overhead of native app stores—a crucial feature for doctors on the move.
- Vertical SaaS Strategy: They don't sell to 'doctors'; they sell to 'functional medicine practitioners'.
- High-Value Integration: The Evexia keyword dominance suggests they are solving the diagnostic puzzle, not just the charting problem.
- Capital Efficiency: Generating $2.3M with just 23 employees suggests a highly efficient, low-burn operation typical of bootstrapped or profit-focused SaaS.
The Quiet Giant of Functional Medicine
Power2Practice demonstrates that in B2B healthcare, depth of integration beats breadth of features every time.
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Power2Practice: Management & EMR Software for Functional Medicine
Power2Practice is the only EMR endorsed by A4M and the first designed specifically for functional and integrative medicine practitioners.
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About power2practice.com
Power2Practice is the only EMR endorsed by A4M and the first designed specifically for functional and integrative medicine practitioners.
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power2practice.com uses 16 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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power2practice.com receives approximately 2.2K monthly visitors and ranks #6,865,181 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:39 on the site.
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