9:41
powera.com
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powera.com

12 technologies
VerifiedGrowingVisit315.9K/mo$23M11112 Tech25 Leads
Deep Dive

PowerA: The Quiet Giant of Gaming Accessories

How a $22M revenue company dominates the gaming peripheral market without building its own controllers.

While everyone fights over the console wars, PowerA quietly built a $22.8M business doing something smarter: making officially licensed accessories for *every* platform. They don't build the consoles, but they own the ecosystem around them.

$22.8M
Annual Revenue
111
Employees
315K
Monthly Visits
53%
Organic Traffic

"PowerA doesn't compete with Microsoft, Sony, or Nintendo—they complete them. That's a $22M business model built on licensing, not innovation."

The Licensing Playbook

PowerA's secret sauce isn't proprietary technology—it's official licenses. They make controllers for Xbox, PlayStation, Nintendo, and mobile gaming, but they're not the primary controller brand. They're the 'official alternative' that gamers buy when the OEM price is too high or they need specific features. With 475,852 backlinks and 9,450 monthly searches for 'powera,' they've become synonymous with 'third-party accessory.'

The Traffic Trap

Here's the concerning data: 32.1% of their traffic comes from an undefined country. Their Trustpilot rating sits at a dismal 2/5 stars with 85 reviews. They're driving 315K monthly visits, but quality seems to be the issue. The 53% organic traffic suggests strong SEO, but the direct traffic (35%) indicates brand recognition is solid. Yet that Trustpilot score screams product reliability problems.

The tech stack reveals their operational approach: OpenCart for e-commerce, Tailwind CSS and Bootstrap for frontend, Cloudflare for security. They're not building custom solutions—they're assembling proven tools. The 111 employees generate $22.8M in revenue, that's roughly $205K per employee. Not terrible for a hardware company, but not revolutionary either.

  • Official licensing strategy eliminates direct competition with console makers
  • High search volume for branded terms shows market penetration
  • Low Trustpilot rating (2/5) indicates potential product quality issues
  • Strong backlink profile (475K) suggests solid SEO authority
  • Employee efficiency: $205K revenue per head is respectable
Don't innovate on core controller technology
Official licenses provide instant market credibility
Don't control their manufacturing quality (evident from poor reviews)
Multi-platform strategy reduces platform risk
Don't have transparent geographic data (32% 'undefined' traffic)
Strong brand recognition in gaming accessory space

The Licensing Arbitrage

PowerA proves that in gaming accessories, official status beats innovation every time.

What tech stack does Powera use?

16 detected
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
JavaScript Libraries3
Tracking & Analytics4
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs

How much traffic does Powera get?

Traffic & Engagement

411.9K
Monthly Visits
+44.6%
2.3
Pages/Visit
4:33
Avg. Duration
67%
Bounce Rate
Monthly Traffic Trend+10%
375.9K
Oct 2025
Oct
284.7K
Nov 2025
Nov
411.9K
Dec 2025
Dec

Rankings

#101,716
Global Rank
#33,409
United States Rank
Retail
Category

Backlinks & Authority

475.9K
Backlinks
5.9K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend+3%
462.8K
Jul 2025
Jul
461.8K
Aug 2025
Aug
461.2K
Sep 2025
Sep
461.5K
Oct 2025
Oct
476.6K
Nov 2025
Nov
475.9K
Dec 2025
Dec

Search Traffic

Organic
143.5K
Paid
1.3K

Top Organic Keywords

#1powera
4,400 vol3.3%
#1power a
3,600 vol2.7%
#1power a xbox controller
3,600 vol2.7%
#2switch controller
33,100 vol2.6%
#1powera xbox controller
2,900 vol2.2%

Where is Powera's audience located?

🇺🇸United States66.1%
🇯🇵Japan4.4%
🇬🇧United Kingdom4.3%
🇲🇽Mexico3.0%
🇨🇦Canada2.6%

Device Distribution

Desktop23.4%
Mobile76.6%

What keywords does Powera rank for?

5 keywords
1powera9.4K vol$0.60
2power a3.2K vol$0.13
3power a controller3.4K vol$0.43
4powera controller2.2K vol$0.54
5powera gamer hq app1.2K vol

How is Powera's SEO?

Open Graph Image

OG Image preview
og:image

https://www.powera.com/siteassets/homepage/pwr_logo_card_1200x630_1674757195.jpg

Meta Tags

title62 chars

PowerA | Accessories for Xbox, PlayStation, Nintendo, and more

description166 chars

PowerA creates the most innovative accessories for the world’s best interactive entertainment, focused on performance, quality, and enhancing the consumer experience.

languageEN

H1 Tags

h1PowerA creates officially licensed accessories for Xbox, PlayStation, Nintendo, and mobile gaming experiences.

Who works at Powera?

Loading leads...

What do customers think of Powera?

PowerA

PowerA

2.0
85 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/16/2024

Contact Information

Address:
15511 Woodinville-Redmond Rd NE
Lynnwood, US

Reviews (20)

Filter by rating:
Craig McBeth
7/20/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 7/18/2025
I had a controller owned for 8 months…

I had a controller owned for 8 months and it developed stick drift. I wrote to the company with photos of my receipt and they sent me a warranty claim to get a replacement or refund the next day. Controllers are affordable but i like them and customer service was first class in my experience.

👍 1
Kunde
7/9/2025
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 7/9/2025
update bricked controller

i tried to update my controller via the app off powerA and it got bricked, but the awsome support fixed it, but dont do the update to your controller

Marie HunterVerified
3/7/2025
🇨🇦 Canada4 reviewsOrganicUnverified
Experience date: 3/7/2025
Outstanding customer service!

Outstanding customer service!! Contacted them with an issue, they gave a suggestion to fix it and when that didn't work, they immediately sent a replacement product.

👍 1
Bekah
1/20/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/20/2025
100% recommend this company

I bought a Nintendo Nano controller back in April 2024. It never worked, but I never made a claim on it because I continued to forget. Fast forward to January of 2025, I went to play Mario Cart with my partner and realized (again) that my controller was faulty. I contacted the company via their website and received a PROMPT response. They just confirmed when I bought it, the serial number, and lot number. After that, they sent me a brand new one- free of charge! I received it today and can confirm that the lights actually work on this one! I cannot thank this company enough for having their products backed by warranties. The controller cost me $59 and I'm so thankful I didn't have to spend that on another one. 100% recommend this company and if you have any claims, go to the official website to file it.

Brian Hobson
6/19/2024
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 6/18/2024
Honest Review from a Customer Service Expert

I did a lot of research before purchasing my first PowerA Spectra Infinity Xbox controller from Amazon. I specifically wanted a wired controller so that I'd always have one I didn't have to worry about charging or keeping batteries in it, but one that felt genuine or close enough to genuine that my hands couldn't really tell the difference. Enter, the PowerA Spectra Infinity RGB Xbox Controller! I won't waste your time with details to this aspect here on TrustPilot, as that isn't the main purpose, but I need to speak on the warranty process. Let me state that I have always been in customer service, my entire adult life, and have been in an Operations Manager role with a Telecommuncations center supporting technical assistance for vehicle dealerships across North America, since 2009 so customer service has inherently become my passion at a young age...I have a sufficient background in customer resolution situations to speak on customer service, in regard to how a company handles business, once I go through the process myself at that business one time. For PowerA as a company, as long as you as the customer maintains a business professional mode of conduct to begin with, you follow the warranty process (which is extremely easy on their website), and provide the required material as related to your request, I can't make sense as to how you could think that PowerA is anything but honest, welcoming, and excelling at following through on their warranties. My entire process was extremely easy and fast, going from scratch to having the controller at my doorstep in a matter of literally a couple day! I think I opened my warranty request on a Friday or Saturday and received my replacement device on the following Wednesday! PowerA will ALWAYS get my business and my full recommendation to others every single chance I get to do it. They make excellent products, in which they are willing to offer great warranty coverage as well as being able to confidently say they honor & fulfill their stated warranties with no questions asked, maintaining a smile and proper customer service etiquette across the board! Remember, we as consumers are very quick to point out flaws in a process when ii doesn't go perfectly, even if we were the cause of the imperfection ourselves! There are many factors, including the logistical side of things, that are out of everyone's controll on both sides of this, but often times a consumer will still blame the product company for things such as logistical complications even when logistics are most often outsourced to a third party company. Keep a positive mindset, treat others as you wish to be treat, and fulfill your end of the process and you will have ZERO issues if you ever need to go through the warranty process with PowerA.

👍 1

Frequently Asked Questions about Powera

What is Powera's Revenue?
Powera generates approximately $23M in annual revenue. With 111 employees, that's $205,000 per employee.
What does Powera do?
PowerA creates the most innovative accessories for the world’s best interactive entertainment, focused on performance, quality, and enhancing the consumer experience.
How fast is Powera growing?
Powera has grown by 44.6% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Powera?
When visiting Powera, visitors view an average of 2.3 pages per visit, and spend around 4:33 on the site, and the bounce rate is 66.7%.
How do people find Powera?
267.1K people (65%) visit Powera directly. 143.5K (35%) find them through organic search. 1.3K (0%) come through paid advertising.
Who uses Powera?
Powera's top market is United States with 272.3K visitors (66.1%). Japan is 2nd with 18.1K (4.4%). United Kingdom is 3rd with 17.5K (4.3%).
What technologies does Powera use?
Powera uses 12 technologies across their website including Fonts, Cloud & Hosting, Privacy & Consent. Key technologies include Adobe Fonts, Cloudflare, OneTrust.
Who are Powera's competitors?
Powera's main competitors include Cliffhanger Games, Moonray PBC, Cherry Hill, Scener, UYU. These companies operate in similar markets and compete for the same customer base.
What do customers think of Powera?
Powera has a Trustpilot score of 2.0 out of 5 (2 stars) based on 85 customer reviews.

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About powera.com

PowerA creates the most innovative accessories for the world’s best interactive entertainment, focused on performance, quality, and enhancing the consumer experience.

Company Overview

powera.com
Website
games
Industry
#138,500
Global Rank
315.9K
Monthly Visitors
12
Technologies
25+
Employees

Contact powera.com

Technology Stack

powera.com uses 12 technologies across their website including Adobe Fonts, Cloudflare, OneTrust, and more.

Fonts

Adobe Fonts

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Reviews

PowerReviews

E-commerce & Payments

OpenCart

Analytics & Marketing

Google Tag Manager

Traffic & Audience

315.9K
Monthly Visits
44%
Bounce Rate
2.8
Pages/Visit
0:56
Avg. Duration

powera.com receives approximately 315.9K monthly visitors and ranks #138,500 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:56 on the site.

The majority of powera.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is powera.com?
PowerA creates the most innovative accessories for the world’s best interactive entertainment, focused on performance, quality, and enhancing the consumer experience.
What technologies does powera.com use?
powera.com uses 12 technologies including Adobe Fonts, Cloudflare, and 6 more. View the full tech stack analysis above.
How do I contact powera.com?
You can contact powera.com via email at [email protected] or through their contact page.
What are powera.com's social media accounts?
powera.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is powera.com hiring?
Check powera.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is powera.com?
powera.com receives approximately 315.9K monthly visitors and ranks #138,500 globally. Traffic is growing by 37.6% month-over-month.

Related Searches

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This page provides publicly available information about powera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit powera.com directly at https://powera.com.