In a digital world obsessed with traffic, PowerHandling operates on a different plane entirely. This isn't a startup chasing viral moments; it's a $19.7M machinery specialist moving paper rolls and cable reels with surgical precision, where a monthly visit count of 13 might actually be a sign of efficiency, not failure.

"They don't need 100,000 clicks. They need 100 qualified conversations."

The data tells a story of extreme niche dominance. 'Power handling' itself is a branded keyword with 150 monthly searches—people aren't finding them by accident. They're searching for the solution by name. The tech stack is pragmatic: jQuery, Bootstrap, Tailwind CSS. No fancy React frameworks or headless CMS. It's a functional website built to load quickly and convert the rare visitor, not to win design awards.

• Revenue per employee of $317K puts them in elite manufacturing territory
• Top keywords are technical specifications, not broad industry terms
• Direct traffic (34%) suggests a strong referral and offline sales network
• The site ranks #12M globally—a number that's meaningless in their vertical