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PowerMyLearning: The Math Diagnostic Engine
How a $16M edtech is rewriting PK-5 math by revealing what students actually think
While competitors chase flashy gamification, PowerMyLearning is quietly building the diagnostic engine that actually understands how 10-year-olds think about math. They're not selling engagement—they're selling insight.
"Traditional methods miss the 'why' behind wrong answers. PowerMyLearning reveals the thinking process itself."
The District-First Strategy
PowerMyLearning isn't chasing teachers or parents—they're selling directly to school districts. With 117 employees and $16.4M in revenue, they've built a B2B moat that bypasses the chaos of consumer edtech. Their 48% direct traffic suggests strong district relationships and repeat business, not viral social campaigns. This is enterprise sales in a consumer-dominated market.
The SEO Paradox
Here's the counterintuitive data: They rank for 'Prodigy Math' (61K monthly searches) and 'NearPod' (158K searches)—but they're not trying to beat them at their own game. Instead, PowerMyLearning captures traffic from educators researching alternatives, then converts them with a fundamentally different value proposition: evidence-based pedagogy over gamification. It's a brilliant hijack of competitor brand equity.
The real story is in the leadership: Elisabeth Stock (CEO/Co-Founder) and Arun Ramanathan (CEO) share the top spot—an unusual dual-CEO structure that suggests deep strategic alignment. With Katherine and Katie James both in research director roles, the company signals academic rigor over growth hacking. This isn't a startup chasing Series B metrics; it's an institution building for longevity.
- Evidence-based PK-5 math curriculum that reveals student thinking patterns
- District partnerships over individual teacher sales (B2B2C model)
- Dual CEO structure with research leadership at the core
- Captures competitor traffic while building a distinct pedagogical brand
The Anti-Gamification Play
While edtech chases engagement, PowerMyLearning is building the diagnostic infrastructure that makes learning visible. Their $16M revenue proves districts will pay for understanding, not just entertainment.
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PowerMyLearning | Evidence-Based PK–5 Math for Districts
PowerMyLearning partners with districts to strengthen PK–5 math through evidence-based approaches that reveal student thinking and support effective instruction.
PowerMyLearning
PowerMyLearning is a national education nonprofit that works alongside educators to empower students to thrive academically, socially, and emotionally.
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About powermylearning.org
PowerMyLearning partners with districts to strengthen PK–5 math through evidence-based approaches that reveal student thinking and support effective instruction.
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powermylearning.org uses 20 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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powermylearning.org receives approximately 10.3K monthly visitors and ranks #2,225,459 globally. The website has a bounce rate of 71% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:10 on the site.
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