powerscreen.com
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The Heavy Industry Titan You've Never Heard Of
How a $108M equipment giant dominates mobile crushing with a 7K monthly visit niche
In the dusty, high-stakes world of heavy industry, Powerscreen operates with the quiet confidence of a market leader who doesn't need to shout. With just 7,152 monthly website visits, this Northern Irish powerhouse moves $107.9M in revenue annually—proving that in B2B equipment, quality traffic beats mass volume every time.
"They don't sell to everyone—they sell to the people who move mountains, literally."
The Terex Advantage
Powerscreen isn't a startup scrapping for market share; it's a division of Terex Corporation, a global industrial giant. This backing provides the R&D muscle and distribution network that pure-play competitors can't match. The website's tech stack—built on Tailwind CSS, Bootstrap, and Vite—reflects this hybrid approach: modern frontend frameworks supporting legacy industrial workflows.
The Traffic Paradox
Here's what makes Powerscreen fascinating: their top keyword 'powerscreen' gets 500 monthly searches, yet 'tolva 9m3 peso' (a Spanish phrase for '9m3 hopper weight') drives 820 searches. This reveals their true audience—global construction professionals searching for specific technical specs, not brand discovery. The 35.8% 'undefined' country traffic suggests they're winning in markets where analytics can't even pin them down.
Their social strategy is telling. Instead of chasing TikTok virality, they maintain a YouTube channel (2.5K subscribers) for equipment demos and use LinkedIn for dealer relationships. The Facebook link redirects to a privacy policy—a subtle admission that their customers don't browse Facebook for crushers.
- Domain authority over volume: 7K visits with 43% organic means every visitor is qualified
- Product-led SEO: 'Warrior 1800' and 'Chieftain' drive 200+ monthly searches each
- Dealer-first model: Careers route to Terex jobs, not direct hiring
- Global by design: 35.8% 'undefined' traffic proves international reach
The Unsexy Billion-Dollar Playbook
Powerscreen proves that in heavy industry, you don't need traffic—you need the right traffic. Their $108M revenue on 7K monthly visits is a masterclass in B2B efficiency: build the best equipment, optimize for technical search terms, and let the dealers handle the rest.
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Powerscreen | Mobile Crushing, Screening & Equipment
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About powerscreen.com
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Technology Stack
powerscreen.com uses 17 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
Video
YouTube Embed
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PHP
CDN
unpkg, jsDelivr
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Traffic & Audience
powerscreen.com receives approximately 7.2K monthly visitors and ranks #2,789,663 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
The majority of powerscreen.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about powerscreen.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit powerscreen.com directly at https://powerscreen.com.