powershades.com
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PowerShades: The Quiet B2B Smart Home Giant
A $11M revenue company that quietly dominates motorized shades
In the noisy smart home market, PowerShades operates with surgical precision. This isn't a consumer gadget startup—it's a 43-person B2B powerhouse that has quietly built an $11M business by selling motorized shades directly to integrators, architects, and commercial clients.
"PowerShades doesn't sell to homeowners—they sell to the professionals who sell to homeowners. That's their moat."
The B2B2C Distribution Play
With 49% direct traffic and only 6,170 monthly visits, PowerShades proves that volume ≠ value. Their traffic isn't from TikTok influencers—it's from integrators logging into their dealer dashboard. The keyword 'powershades dealer login' gets 270 monthly searches, revealing a dedicated professional network that bypasses traditional marketing funnels entirely.
The Integration Moat
PowerShades isn't just selling fabric on a roller. They're selling 'seamless integration' with Control4, Crestron, and other professional smart home systems. While consumer brands fight over app downloads, PowerShades embeds itself into the infrastructure of luxury homes and commercial spaces. Their technical stack (Tailwind, Bootstrap, Squarespace) suggests a pragmatic focus on functionality over flash.
The company's leadership team—Ethan Turner (VP Sales), Josh Barnett (Business Development), Jefferson Myers (Engineering)—reads like a playbook for B2B hardware: sales-first, integration-focused, engineering-backed. They're not building a lifestyle brand; they're building a specification.
- Revenue: $11M with just 43 employees (≈$256K per employee)
- Traffic quality: 28% organic, but dominated by dealer-specific searches
- Channel strategy: Pure B2B2C—no direct-to-consumer noise
- Product depth: Customizable automation that integrates with pro controllers
The Unsexy Billion-Dollar Play
PowerShades proves that in B2B hardware, the best companies are often the ones you've never heard of. They're not chasing valuations—they're chasing specifications in architectural blueprints. And with $11M in revenue and a tight team of 43, they're winning.
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PowerShades
PowerShades provides fully customizable indoor and outdoor motorized roller shades with a wide range of automation options. Our shades seamlessly integrate with many of the popular third-party smart home controllers or can operate as a standalone device.
PowerShades provides fully customizable indoor and outdoor motorized roller shades with a wide range of automation options. Our shades seamlessly integrate with many of the popular third-party smart home controllers or can operate as a standalone device.
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About powershades.com
PowerShades provides fully customizable indoor and outdoor motorized roller shades with a wide range of automation options. Our shades seamlessly integrate with many of the popular third-party smart home controllers or can operate as a standalone device.
Company Overview
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Technology Stack
powershades.com uses 9 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
powershades.com receives approximately 6.2K monthly visitors and ranks #2,597,681 globally. The website has a bounce rate of 28% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 4:37 on the site.
The majority of powershades.com's traffic comes from .
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