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The Invisible Infrastructure Powering 5G
How Poynting quietly dominates the global antenna market from South Africa
While everyone chases AI chips and cloud infrastructure, Poynting has built a $50M empire on the invisible layer that makes it all work: antennas. From a South African base, they're shipping specialized 5G and MIMO solutions to 142 employees worldwide, proving that hardware isn't dead—it just gets smarter.
"They're not selling antennas—they're selling the invisible bridge between signal and device, and they've cornered the market on specificity."
The South African Advantage
Born in South Africa but operating globally, Poynting has leveraged emerging market constraints into a competitive edge. When you're building for connectivity challenges in Africa, you learn to engineer for extremes—ruggedization, multi-band efficiency, and cost-optimization that first-world competitors often miss. Their US, Europe, and South Africa headline structure reveals a deliberate tri-continent strategy.
The Keyword Moat
Poynting owns 1,760 monthly searches for their brand name alone. More importantly, they dominate technical specificity: 'Poynting Xpol-24' (470 searches), '4x4 MIMO 5G unidirectional antenna' (160 searches). This isn't mass-market branding—it's precision targeting of engineers and integrators who know exactly what they need. They've turned technical complexity into search dominance.
Their tech stack reveals a modern, pragmatic approach: jQuery for legacy reliability, Tailwind and Bootstrap for rapid frontend development, Google Analytics for data-driven iteration. This isn't a startup burning cash on bleeding-edge tech—it's a revenue-positive company investing where it matters: product and reach.
- Vertical specificity: They don't chase every antenna market—MIMO, 5G, and industrial are their sweet spots
- Geographic arbitrage: Building in South Africa while competing globally
- Search dominance: Owns the technical terminology that matters to buyers
- Revenue discipline: $50M on 142 employees = ~$357K revenue per employee
The Unsexy Infrastructure Play
While others chase AI hype, Poynting builds the physical layer that makes AI connectivity possible. That's not just smart—it's essential.
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Home - POYNTING Antenna Solutions
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View Product Details Discover the PANL-431 Register for Session 1 Register for Session 2 Urban & Rural Antennas Farming & Agricultural Antennas Marine & Coastal Antennas Transport & Mobility Antennas IoT, M2M, Smart Meters Antennas Minning & Tunnel Antennas Commercial & Industrial Antennas Antenna Accessories Antenna Use Case Brochure Antenna Solution Finder Find Your Antenna […]
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poynting.tech uses 27 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Typesense, and more.
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poynting.tech receives approximately 37.2K monthly visitors and ranks #795,254 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:49 on the site.
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