While Spotify dominates headlines, a quieter giant is quietly distributing millions to artists. PPL operates in the invisible infrastructure of music rights, generating $35M annually by collecting royalties most artists never knew existed.

"PPL doesn't make music—it makes sure musicians get paid for it, even when they're not listening."

What makes PPL fascinating isn't their tech stack (standard jQuery, Bootstrap, Tailwind) but their business model. They're a data company disguised as a royalty collector. Every track registered, every airplay logged, every international payment processed creates a proprietary database that becomes more valuable with each entry.

• 415K members represent a network effect in royalty collection
• 48% direct traffic shows indispensable utility
• 140K monthly searches for 'ppl' signals brand dominance
• International collection creates defensible global network