Imagine a company generating $68.4M in revenue with 322 employees, yet its website returns a 502 Bad Gateway error. Practically.com is either the most brilliant stealth operation in education tech or a case study in digital decay. The data suggests something far more complex is happening here.

"A company that makes $68M with a broken website isn't failing—it's playing a different game entirely."

The 502 error is the smoking gun. For a company this size, a broken homepage isn't negligence—it's a strategic choice. They likely abandoned the marketing site for a direct-to-app or SaaS portal approach. The 52% organic traffic isn't from SEO content; it's from brand searches by users who already know and need the platform. This is the signature of a product that sells itself, where the website is an afterthought.

• Enterprise-first sales motion: 322 employees suggests heavy sales/CS investment, not product-led growth
• Login-wall product: Users arrive pre-converted, explaining low traffic/high revenue
• Brand over discoverability: Dominant 'practically' searches indicate product-market fit
• Geographic ambiguity: 87.6% traffic from 'undefined' countries suggests VPN/proxy usage or tracking issues