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The Quiet Giant of Industrial Assessment
How a 62-person team built a $12M behavioral assessment empire in plain sight
While Silicon Valley chases AI hype, PRADCO has quietly dominated behavioral assessments for decades by selling one thing: certainty. Their secret? Psychologists, not algorithms, making hiring decisions feel less like gambling.
"They're not selling software—they're selling sleep. The confidence that your next hire won't destroy your team's culture."
The Industrial Psychology Playbook
PRADCO's model is deceptively simple: pair corporate assessment tools with actual psychologists. While competitors automate everything, they keep humans in the loop. Their 62 employees generate $12.3M—that's $198K per head, a productivity ratio that would make SaaS companies jealous. Their traffic reveals their real audience: 47% direct visits means HR directors aren't discovering them—they're returning to them.
The SEO Ghost
PRADCO's organic strategy is either brilliant or broken. With only 28% organic traffic and zero backlink data visible, they're clearly not playing the content marketing game. Yet their keywords tell a story: 'high turnover' (1,000 monthly searches) and 'darden restaurants assessment' (120 searches) reveal they're solving specific, painful problems for specific industries. This isn't SEO—it's surgical targeting.
The tech stack reveals their priorities: WordPress for flexibility, Tailwind CSS and Bootstrap for speed, and core-js for stability. No fancy frameworks, no growth hacking tools. Their social presence is minimal but present—Twitter, Facebook, LinkedIn—each with the same PRADCO1 handle. They're not building a community; they're maintaining a presence.
- President Kristin Tull leads a leadership team that includes 4 VPs across public sector, org development, and finance
- Their top keyword ('pradco outdoor brands' at 1,260 monthly searches) hints at a vertical strategy they're not marketing elsewhere
- The undefined country data suggests either a tracking issue or a US-only focus that's deliberately opaque
The Anti-SaaS Success Story
PRADCO proves that in B2B services, deep expertise beats scale, and relationships beat algorithms. Their $12M on 62 people isn't a bug—it's the entire business model.
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Meta Tags
PRADCO - Employee Development Programs and Assessments
Make confident hiring and leadership decisions with behavior-based assessments and expert guidance from PRADCO psychologists and consultants.
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About pradco.com
Make confident hiring and leadership decisions with behavior-based assessments and expert guidance from PRADCO psychologists and consultants.
Company Overview
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Technology Stack
pradco.com uses 12 technologies across their website including Cloudflare Turnstile, PHP, WordPress, and more.
Security
Cloudflare Turnstile
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
Traffic & Audience
pradco.com receives approximately 5.2K monthly visitors and ranks #2,528,847 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 11:05 on the site.
The majority of pradco.com's traffic comes from .
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