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pradco.com
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pradco.com

12 technologies
VerifiedVisit5.2K/mo$12M6212 Tech18 Leads
Deep Dive

The Quiet Giant of Industrial Assessment

How a 62-person team built a $12M behavioral assessment empire in plain sight

While Silicon Valley chases AI hype, PRADCO has quietly dominated behavioral assessments for decades by selling one thing: certainty. Their secret? Psychologists, not algorithms, making hiring decisions feel less like gambling.

$12.3M
annual revenue
62
employees
5,197
monthly visits
47%
direct traffic

"They're not selling software—they're selling sleep. The confidence that your next hire won't destroy your team's culture."

The Industrial Psychology Playbook

PRADCO's model is deceptively simple: pair corporate assessment tools with actual psychologists. While competitors automate everything, they keep humans in the loop. Their 62 employees generate $12.3M—that's $198K per head, a productivity ratio that would make SaaS companies jealous. Their traffic reveals their real audience: 47% direct visits means HR directors aren't discovering them—they're returning to them.

The SEO Ghost

PRADCO's organic strategy is either brilliant or broken. With only 28% organic traffic and zero backlink data visible, they're clearly not playing the content marketing game. Yet their keywords tell a story: 'high turnover' (1,000 monthly searches) and 'darden restaurants assessment' (120 searches) reveal they're solving specific, painful problems for specific industries. This isn't SEO—it's surgical targeting.

The tech stack reveals their priorities: WordPress for flexibility, Tailwind CSS and Bootstrap for speed, and core-js for stability. No fancy frameworks, no growth hacking tools. Their social presence is minimal but present—Twitter, Facebook, LinkedIn—each with the same PRADCO1 handle. They're not building a community; they're maintaining a presence.

  • President Kristin Tull leads a leadership team that includes 4 VPs across public sector, org development, and finance
  • Their top keyword ('pradco outdoor brands' at 1,260 monthly searches) hints at a vertical strategy they're not marketing elsewhere
  • The undefined country data suggests either a tracking issue or a US-only focus that's deliberately opaque
No visible product demo pages
Human psychologist consultation as core value prop
No pricing transparency
Decades of institutional knowledge
No public API documentation
Industry-specific assessments (hospitality, outdoor)
Minimal content marketing presence
Enterprise trust through direct relationships

The Anti-SaaS Success Story

PRADCO proves that in B2B services, deep expertise beats scale, and relationships beat algorithms. Their $12M on 62 people isn't a bug—it's the entire business model.

What tech stack does Pradco use?

14 detected
Programming Languages1
Analytics & Marketing1
Web Standards2
JavaScript Libraries2
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Pradco get?

Traffic & Engagement

5.2K
Monthly Visits
4.5
Pages/Visit
11:05
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-40%
8.6K
Oct 2025
Oct
7.8K
Nov 2025
Nov
5.2K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
47%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Pradco's audience located?

🌍100.0%

What keywords does Pradco rank for?

5 keywords
1high turnover1.0K vol$2.14
2job retention340 vol
3darden restaurants assessment for bartender employment120 vol
4pradco outdoor brands1.3K vol$2.66
5hr steps to working with a disability employee330 vol

How is Pradco's SEO?

Open Graph Image

OG Image preview
og:image

https://www.pradco.com/wp-content/uploads/2025/06/Logo.png

Meta Tags

title54 chars

PRADCO - Employee Development Programs and Assessments

description141 chars

Make confident hiring and leadership decisions with behavior-based assessments and expert guidance from PRADCO psychologists and consultants.

languageEN-US

H1 Tags

h1Hire the Right People. Develop Better Leaders. Drive Lasting Success.

Schema Types

UnknownUnknown

Who works at Pradco?

Loading leads...

What do customers think of Pradco?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pradco

What is Pradco's Revenue?
Pradco generates approximately $12M in annual revenue. With 62 employees, that's $198,000 per employee.
What does Pradco do?
Make confident hiring and leadership decisions with behavior-based assessments and expert guidance from PRADCO psychologists and consultants.
How fast is Pradco growing?
Pradco employee count has changed by 0% year over year.
What technologies does Pradco use?
Pradco uses 12 technologies across their website including Security, Programming Languages, CMS. Key technologies include Cloudflare Turnstile, PHP, WordPress.
Who are Pradco's competitors?
Pradco's main competitors include Capital University, The Partnering Group, Ray and Barney Group, Robert Gregory Partners - a FranklinCovey Company, 84.51. These companies operate in similar markets and compete for the same customer base.

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What are Pradco's key pages?

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About pradco.com

Make confident hiring and leadership decisions with behavior-based assessments and expert guidance from PRADCO psychologists and consultants.

Company Overview

pradco.com
Website
jobs_and_career
Industry
#2,528,847
Global Rank
5.2K
Monthly Visitors
12
Technologies
18+
Employees

pradco.com Key Pages

Technology Stack

pradco.com uses 12 technologies across their website including Cloudflare Turnstile, PHP, WordPress, and more.

Security

Cloudflare Turnstile

Programming Languages

PHP

CMS

WordPress

Analytics & Marketing

Google Tag Manager

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, RSS

Traffic & Audience

5.2K
Monthly Visits
38%
Bounce Rate
4.5
Pages/Visit
11:05
Avg. Duration

pradco.com receives approximately 5.2K monthly visitors and ranks #2,528,847 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 11:05 on the site.

The majority of pradco.com's traffic comes from .

Frequently Asked Questions

What is pradco.com?
Make confident hiring and leadership decisions with behavior-based assessments and expert guidance from PRADCO psychologists and consultants.
What technologies does pradco.com use?
pradco.com uses 12 technologies including Cloudflare Turnstile, PHP, and 6 more. View the full tech stack analysis above.
How do I contact pradco.com?
You can contact pradco.com via email at [email protected] or through their contact page.
What are pradco.com's social media accounts?
pradco.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is pradco.com hiring?
Check pradco.com's careers page for current job openings and opportunities. The company has 18+ known employees.
How popular is pradco.com?
pradco.com receives approximately 5.2K monthly visitors and ranks #2,528,847 globally. Traffic is declining by 32.9% month-over-month.

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This page provides publicly available information about pradco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pradco.com directly at https://pradco.com.