praxair.com
praxair.com
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Praxair's Digital Ghost: The Industrial Giant That Doesn't Exist Online
A $129M revenue company with a 2,914,411 global rank—here's the data story
Praxair.com is a digital phantom—a heavy industry giant with seven-figure revenue that barely registers in the global web. This isn't a startup story; it's a legacy behemoth navigating the digital age with the urgency of a glacier.
"A company with 7,373 employees generates less web traffic than a mid-tier influencer's blog. This is the industrial web's silent giant."
The Traffic Paradox
With only 7,300 monthly visits, Praxair's digital footprint is shockingly small for a company of its scale. The 53% direct traffic suggests a legacy client base that knows exactly where to find them—no search required. This isn't a growth story; it's a maintenance story. The 33% organic traffic is likely accidental, driven by obscure searches like 'cst 282 nsn lookup' rather than strategic SEO.
The Invisible Audience
The top keywords reveal a fragmented, accidental audience. 'Praxair' itself drives 2,760 searches monthly—barely 37% of total traffic. The rest? A bizarre mix of 'star gold,' 'bobcat 250 spec sheet,' and 'ace hardware mens coveralls.' This isn't targeted traffic; it's digital noise. The industrial buyer isn't searching here—they're calling, emailing, or using legacy procurement systems.
The tech stack is a black hole—zero detected technologies. This isn't a modern SaaS platform; it's a static digital business card. For founders, this is a cautionary tale: when you ignore digital transformation, you become invisible to the next generation of buyers. For investors, it's a red flag—revenue exists, but growth channels are fossilized.
- Legacy-first digital strategy: Direct traffic dominates because clients bypass the web entirely
- SEO irrelevance: Ranking #2.9M with 7,373 employees is a strategic failure
- Keyword chaos: Top searches are unrelated to core industrial gas business
- Zero modern tech: No tracking, no analytics, no visible conversion funnels
The Industrial Web's Silent Giant
Praxair proves that B2B revenue doesn't require digital excellence—just legacy relationships. But in a world moving to digital procurement, this ghost ship is sailing into oblivion.
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About praxair.com
Company Overview
Traffic & Audience
praxair.com receives approximately 7.3K monthly visitors and ranks #2,914,411 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:51 on the site.
The majority of praxair.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about praxair.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit praxair.com directly at https://praxair.com.