precision-aire.com
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The $5.9M Ghost Website
Precision-Aire's digital void masks a thriving construction business
Precision-Aire generates $5.9M annually with just 29 employees—that's $203K revenue per person—yet their website is a blank Wix template. This isn't a failure; it's a masterclass in B2B word-of-mouth dominance.
"Their website is dead, but their business is thriving—proving that in construction, relationships beat SEO every time."
The Invisible Giant
Richard Troy's operation runs on pure referral velocity. Zero organic traffic, zero digital footprint, yet $5.9M in revenue means they're closing massive contracts through traditional channels. In an industry where trust is built on handshake deals and completed projects, Precision-Aire has weaponized invisibility.
The Efficiency Play
29 people generating $5.9M is elite-tier efficiency. For comparison, the average construction firm needs 40-50 employees to hit that revenue mark. This isn't a lean startup—it's a precision instrument. Every hire is a force multiplier, and every dollar of revenue is earned through execution, not marketing.
The tech stack reveals the story: Wix (with jQuery and Angular) is a placeholder, not a strategy. This is a company that invested zero dollars in digital presence because they never needed to. Their 'error page' is actually a perfect signal—when your business is this good, you don't need a website.
- Revenue per employee 2.5x industry average
- Zero digital marketing spend (by choice)
- Built on referral moats, not algorithmic visibility
- Wix placeholder as a flex: 'Find us if you need us'
The $5.9M Lesson
Some businesses don't need to be found—they need to be referred. Precision-Aire is that business.
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About precision-aire.com
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Technology Stack
precision-aire.com uses 3 technologies across their website including Wix, jQuery, Angular.
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Wix
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precision-aire.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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