In an industry obsessed with global scaling and digital transformation, Prein&Newhof operates with a different playbook. This Michigan-based civil engineering firm has built a $16.4M business by mastering the art of local dominance, proving that deep community roots can be more valuable than viral marketing.

"Their 50% direct traffic rate isn't a marketing failure—it's a testament to brand recognition built over decades of delivering on infrastructure projects."

The leadership team reveals their operational focus: Steve Bylsma (Laboratory Manager), Kevin Kieft (Project Manager), Tom Smith (Director), Scott Post (Civil Engineer), and Daniel Sorek (Project Manager). This isn't a C-suite of digital natives—it's a roster of seasoned engineers who understand soil testing, drainage plans, and municipal relationships better than any SaaS metric.

• Revenue per employee: ~$110K (industry standard for civil engineering)
• Traffic quality: 50% direct indicates high brand recall
• Local dominance: 95.9% traffic from undefined (likely Michigan)
• Minimal digital footprint: No backlinks data, no Trustpilot reviews