prepwizard.com
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The Invisible Engine of Franchise Food Prep
How PrepWizard quietly powers thousands of kitchens without a single public review
In a world obsessed with customer-facing apps, PrepWizard operates in the shadows of the kitchen, automating the one task every restaurant worker dreads: labeling. They've conquered thousands of franchised locations, yet remain virtually invisible to the public web.
"The most successful B2B SaaS companies often have zero public footprint—PrepWizard proves that enterprise sales don't require SEO."
The Silent Enterprise Machine
With just 15 employees generating $1.8M in revenue, PrepWizard achieves $120k ARR per employee—exceptional efficiency for a B2B SaaS company. This isn't a growth-stage startup chasing venture capital; it's a lean, profitable operation that sells directly to franchise systems. Their 'Ranked #1 by U.S. Franchises' claim suggests deep integration with multi-location operators, where procurement decisions happen in boardrooms, not through Google searches.
The Zero-Traffic Paradox
PrepWizard's '0 monthly visits' is the most telling metric here. This isn't a technical error—it's a business model. The company operates entirely in the B2B enterprise channel, likely through direct sales, franchise associations, and industry partnerships. While competitors fight for 'food prep software' keywords, PrepWizard has built a moat through relationships, not rankings. Their tech stack (jQuery, Swiper, Tailwind) is deliberately simple—no complex marketing funnels, just functional software that works.
The leadership team reveals their strategy: Eli Harris (CTO) and Cole Harris (President) suggest family or long-term partnership, with Anthony Huber (Senior Software Engineer) anchoring technical delivery. David Sorensen and Jay Baugues handle national accounts and executive sales. This is a company built for enterprise relationships, not viral growth. Their 'risk-free trial' likely means pilot programs with franchise groups, not self-serve signups.
- Zero public footprint but claimed 'thousands' of locations—classic enterprise SaaS pattern
- 15-person team at $1.8M revenue shows disciplined unit economics
- Tech stack suggests minimal marketing overhead (jQuery, Tailwind, no complex frameworks)
- Domain authority likely built through franchise associations, not backlinks
- Contact email is [email protected], not sales@—customer service focus over acquisition
The Anti-Startup Startup
PrepWizard proves that in B2B enterprise software, relationships beat algorithms. While others chase MRR through content marketing, they've built a $1.8M business on trust, reliability, and direct sales. Their '0 traffic' isn't a failure—it's a strategy. For founders and investors, this is a masterclass in focused execution: solve one painful problem for a specific audience, build relationships, and ignore the noise of public growth metrics.
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PrepWizard | Food Prep Labeling System | Ranked #1 by U.S. Franchises
PrepWizard automates prep labeling in your restaurant. Used in thousands of franchised stores. Use employee phones or tablets. Try it risk-free!
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About prepwizard.com
PrepWizard automates prep labeling in your restaurant. Used in thousands of franchised stores. Use employee phones or tablets. Try it risk-free!
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prepwizard.com uses 18 technologies across their website including YouTube Embed, Font Awesome, hCaptcha, and more.
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prepwizard.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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