prescare.org.au
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PresCare: The Quiet Giant of Queensland Aged Care
Why 227 employees and $67M in revenue make this regional operator a model for sustainable care.
In an industry dominated by national giants and private equity roll-ups, PresCare stands out by doing the opposite: staying small, staying regional, and staying profitable. Operating just three communities in Queensland, they generate $67.4M annually with a lean team of 227 employees—proving that scale isn't the only path to impact in aged care.
"They don't compete on scale—they compete on specificity. Every keyword they rank for is hyper-local, every community is anchored in geography, and every dollar of revenue is earned through presence, not marketing spend."
The Three-Pillar Strategy
PresCare operates exactly three communities: Yaralla Place, Groundwater Lodge, and Alexandra Gardens. This isn't a limitation—it's a deliberate moat. While competitors chase expansion, PresCare has mastered the art of deep community integration. Their top organic keyword isn't a generic term like 'aged care'—it's 'Alexandra Gardens' (1,540 monthly searches), a specific location that drives direct traffic and brand loyalty.
Traffic Without the Noise
With 4,543 monthly visits, PresCare isn't chasing viral traffic. Their 46% organic search rate reveals a community-driven discovery model. People aren't finding them through ads—they're searching for specific names. The 34% direct traffic further confirms this: families and locals know exactly where to go. This is the opposite of the 'growth at all costs' playbook.
- Hyper-local SEO dominance: Ranking for 'aged care Rockhampton' and 'dementia care Hervey Bay' proves regional focus works
- Lean operations: $67.4M revenue with 227 employees = ~$297K revenue per employee—high efficiency for aged care
- Community-first digital presence: No flashy tech stack, just jQuery, Bootstrap, and Google Analytics doing the heavy lifting
What's most striking is their tech stack—19 technologies including jQuery, Swiper, and Tailwind CSS. It's not cutting-edge, but it's functional and cost-effective. They're not burning capital on AI chatbots or VR tours. They're spending money on what matters: clinical care (evidenced by Megumu Onaka's role as Clinical Nurse/IPC) and maintaining three high-quality communities.
The Anti-Growth Playbook
In a sector obsessed with scale, PresCare proves that depth beats breadth. Their $67M revenue from just three locations suggests a path for regional operators: dominate your backyard, optimize for local search, and let community trust compound over time.
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Meta Tags
Aged Care | Respite | Nursing Home | PresCare
PresCare's three aged care communities in Maryborough and Rockhampton support older Queenslanders to live their way, with dignity and grace.
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About prescare.org.au
PresCare's three aged care communities in Maryborough and Rockhampton support older Queenslanders to live their way, with dignity and grace.
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prescare.org.au uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Traffic & Audience
prescare.org.au receives approximately 4.5K monthly visitors and ranks #4,411,552 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:13 on the site.
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