In a world obsessed with SaaS scale-ups and viral growth, Prescor Inc. operates in the deep end of heavy industry, building pressure vessel heads that hold the chemical, energy, and food processing worlds together. With a modest 1,822 monthly visits, they aren't chasing clicks—they're engineering trust.

"When your direct traffic outpaces organic search 2:1, you're not building a brand—you're maintaining a legacy."

The technology stack tells a story of practicality over flash. jQuery and Bootstrap (2014-era tech) power a site that doesn't need to be trendy—it needs to be functional. The absence of modern frameworks like React or Vue isn't a weakness; it's a deliberate choice for reliability. When your customers are engineers calculating pressure differentials, a site that loads instantly and works everywhere matters more than animations.

• Precision engineering > Marketing polish: The site ranks for technical specs, not brand terms
• Direct traffic dominance: 65% direct suggests a referral-based business model
• Niche keyword capture: They own the long-tail queries that matter to engineers
• Corporate stability: Conrex Group backing provides resilience in cyclical industrial markets