preterm.org
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Preterm: The Ohio Abortion Clinic Defying Political Headwinds
How a 57-person nonprofit built a $13.9M operation in a post-Roe landscape
In the heart of Ohio, where abortion access is legally restricted yet medically necessary, Preterm isn't just a clinic—it's a strategic fortress. With 57 employees and $13.9M in revenue, this Cleveland-based nonprofit has engineered a high-stakes business model where every visit is a political statement and every service is a lifeline.
"Preterm operates in a market where demand is legally constrained but medically critical—turning political volatility into operational resilience."
The Ohio Abortion Desert
Preterm serves a state with 39,910 monthly searches for 'abortion' but only a handful of providers. Their 4,469 monthly visits represent a captive audience in a region where options are vanishing. The clinic's 'abortion up to 21 weeks' offering is a strategic differentiator in a landscape where many providers cap services earlier due to legal risk.
Search Engine as Billboard
With 52% of traffic coming from organic search, Preterm has mastered the art of being findable when it matters most. Their top keyword—'abortion' with 39,910 monthly searches—shows they're capturing intent at scale. The secondary query 'is abortion legal in ohio' (560 monthly searches) reveals they're answering the most urgent question first, building trust before conversion.
What makes Preterm unique isn't just their medical services—it's their digital infrastructure. They've built a tech stack (Bootstrap, Google Analytics, Zendesk) that would be standard for any e-commerce startup, but they're deploying it in a high-stakes healthcare environment. Their social presence across Twitter, Facebook, LinkedIn, and Instagram creates a multi-channel safety net for patients seeking information discreetly.
- Strategic positioning: Operating up to 21 weeks in a restrictive state creates defensible market share
- Search dominance: Capturing 39,910 monthly 'abortion' searches establishes them as the digital authority
- Nonprofit advantage: $13.9M revenue without VC pressure allows mission-driven scaling
- Multi-platform presence: Social profiles serve as discreet information channels for vulnerable patients
The Anti-Growth Growth Strategy
Preterm proves that in regulated, high-stakes markets, depth beats breadth—and mission alignment beats scale.
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Preterm Cleveland, Ohio | Abortion Clinic Cleveland, OH
Preterm is an nonprofit sexual health clinic in Cleveland, Ohio that offers abortion service such as the abortion pill. We provide abortion care services to all of Ohio.
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About preterm.org
Preterm is an nonprofit sexual health clinic in Cleveland, Ohio that offers abortion service such as the abortion pill. We provide abortion care services to all of Ohio.
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preterm.org uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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preterm.org receives approximately 4.5K monthly visitors and ranks #4,348,169 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:20 on the site.
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