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Pretred: The $21M Tire Recycling Revolution
How a 27-person Colorado startup is turning 1.5M lbs of waste per mile into concrete's green rival
Every mile of Pretred barrier diverts 1.5 million pounds of waste tires from landfills while delivering 95% lower carbon emissions than concrete. This isn't sustainability theater—it's a $21M-funded manufacturing play that's denser, faster, and genuinely cheaper than the status quo.
"Pretred doesn't ask the industry to choose green over performance—it forces them to realize green IS performance."
The Infrastructure Rebellion
Construction is the last industry to digitize, but it's first to face climate regulation. Pretred exploits this wedge: barriers are commoditized concrete blocks, yet municipalities face ESG mandates and waste tire fines. The company's 27-person team manufactures in Colorado, selling directly to DOTs and contractors who need density (12 lbs/ft³) and don't care about brand prestige. With 36% direct traffic and 28% organic, they're not relying on paid acquisition—buyers are actively searching for alternatives.
The Manufacturing Moat
While competitors like Barrier Systems (Valmont) push plastic composites, Pretred's 95% recycled tire composition creates a unique supply chain lock. They literally buy waste at negative cost (tipping fees) while concrete faces volatile cement prices. The $10.4M revenue on 27 employees = $385K per head—exceptional for heavy manufacturing. Their tech stack (Tailwind, Stimulus, Squarespace Commerce) reveals a lean, modern team that ships fast while incumbents drown in legacy ERP.
The search data tells the real story: 'barriers' (6,430 monthly) and 'jersey barriers' (570) are generic queries, but 'tire barriesr' (340) shows buyers hunting for this specific solution. Even misspelled searches convert—that's category creation. The mysterious 'jeff short aurora co' keyword suggests either a key procurement officer or local regulatory win, the kind of hyper-targeted B2G sales that scale quietly.
- Dense & Durable: 12 lbs/ft³ vs. concrete's 8 lbs/ft³—better crash absorption, less displacement
- Cost Neutral: Pricing matches concrete while eliminating disposal fees for waste tires
- Regulatory Tailwind: Colorado's waste tire laws create inbound supply; DOTs get ESG credits
- Rapid Deployment: Interlocking design installs in half the time—no curing, no heavy machinery
This Is Infrastructure's Tesla Moment
Pretred wins by making sustainability the default choice, not the premium one. The question isn't if concrete dies—it's how fast Pretred can manufacture.
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Sustainable barriers made from recycled waste tires with 95% less carbon footprint vs. concrete barriers. Colorado Barriers are dense, durable, and dependable.
Recycled rubber barriers and barricades, made from 95% waste tires, are an environmentally friendly and sustainable alternative to concrete barriers. One mile diverts 1.5 million lbs. of waste tires from landfills or incineration. Build a better way and lower your carbon footprint with Pretred.
Recycled rubber barriers and barricades, made from 95% waste tires, are an environmentally friendly and sustainable alternative to concrete barriers. One mile diverts 1.5 million lbs. of waste tires from landfills or incineration. Build a better way and lower your carbon footprint with Pretred.
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About pretred.com
Recycled rubber barriers and barricades, made from 95% waste tires, are an environmentally friendly and sustainable alternative to concrete barriers. One mile diverts 1.5 million lbs. of waste tires from landfills or incineration. Build a better way and lower your carbon footprint with Pretred.
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pretred.com uses 14 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
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pretred.com receives approximately 4.2K monthly visitors and ranks #3,624,184 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:46 on the site.
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